Traverse City Business News
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Enjoy summer! See you for our monthly Recess events again in the fall. Join us on September 3 at North Peak and Kilkenny's!

Current Issue
April 2014 • Vol. 19 • Number 9
Editorial CalendarRates & SpecificationsDownload Media Kit PDF (458k)

2015 Media Kit

Click Here to Download Our Media Kit
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The Media Outlet To Reach The Influentials

Since, 1994, the region’s leading media outlet to reach successful, well-educated professionals – more than 12,000 readers per month.

Our Readers: Local Decision Makers/Active Buyers
  • 7,500 readers each month
  • 76.3% of readers have read more than 6 issues in the last year
  • 71.2% of readers read all or most of the Business News
  • 49.4% Men; 50.6% Women
  • Median age: 49.2
  • Median Income: $124,995.50
    17.4% household income over $150,000
    39.2% household income over $100,000
    60.0% household income over $75,000
  • 77% have college a degree
  • 82.7% employed full-time
  • 45.9% are business owners; 7.4% are CEOs; 22.3% are managers
  • 84.7% are very or extremely satisfied with the paper
  • 68.8% frequently or always read the advertisements
  • 94.1% at least sometimes look at the advertisements
  • 78.8% have purchased a product or service they saw advertised in the TC Business News

Date Issue Subjects    
January • People, Places & Products
• Traverse City Business Hall of Fame
• Banking & Finance
*Bonus distribution: Oakland County
business owners
July • Top 10 Law Firms
• Health Care
• Freshwater Focus
• Law, Insurance & Accounting
February • Travel, Meetings & Events
• Transport & Logistics
• Top 10 CPA Firms
*Bonus Distribution: Convention &
meeting planners throughout Midwest
August • Construction & Real Estate
• Human Resources/Jobs
• Oil, Gas & Utilities
March • Technology
• Health Care & Vanity
• Law, Insurance & Accounting
*Bonus distribution: Ultra-affluent
September • 40Under40
• Manufacturing
• Banking & Finance
April • Inside Rotary
• Construction, Development & Cottages
• Going Green
October • Automotive
• Retirement
• Law, Insurance & Accounting
• Top 10 Insurance Firms
* Bonus distribution: Retirees with high
net worth
May • Real Estate: Hot Properties, Hot Sellers
• Education
• Chamber Roundtable
*Bonus Distribution: All business owners
in ten counties
November • Nonprofits
• Advertising & Promotion
• Technology
* Bonus Distribution: Ultra-affluent
June • Agriculture
• Banking & Finance
• Inside the Village
*Bonus Distribution: Grand Rapids
business owners
December • Health Care
• Banking and Finance
• Law, Insurance & Accounting

Approximately 25 times per year, the Business News emails breaking news to more than 2,500 email subscribers, which include business owners and decisionmakers. Now you can include your banner ad on these NewsFlashes and reach the desktops of these influential readers. For specs and cost, click here.
Each year, the TCBN assembles a list of the 40 most influential people in the region under age 40. The sponsor of this popular list receives naming rights on the special section, the ability to host the Winners’ Reception, a full-page advertisement, and much more. This is a customized opportunity to reach the up-and-comers in business. Inquire for more details.
Inquire for more details
A monthly after-work party hosted by The Business News, Recess is a popular venue for cutting loose and networking. Sponsors get promotion in the print publication and email newsletters, and also display/sample their product/service at the Recess event. Free of Charge to host; host pays cost for drink and appetizers for Recess attendees.
Special Events
As the professional media authority, The Business News is in a unique position to host other well-attended events. A community business luncheon and a political forum are among the two events in the planning stages. Get your company’s name on the event, and your key professionals on the dais! Inquire for more details.
Inquire for more details
Rates are $1,600 each. Full page advertorials include 600-word story written by a TC Business News writer and one photo from our photographer. Advertorial will be labeled as advertisement at top of page.
Customized Co-Branded Research
Leveraging our list of subscribers, the TCBN has the unique ability to survey northern Michigan business leaders on virtually any topic. Inquire about our ability to work with companies to deliver custom insights about the marketplace.
Inquire for more details
Our web site, including breaking local news and archived stories going back several years, is an increasingly popular source for information about the region. We offer five ad positions on our home page: two ‘button’ ads along the top and three banner ads along the bottom. All include a link to an outside domain to bring traffic to your web site. Button ads: $80/month. Banner ads: $50/month.

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