Editorial Calendar • Rates & Specifications
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2011 Media Kit
The Media Outlet To Reach The Influentials
Since, 1994, the region’s leading media outlet to reach successful,
well-educated professionals – more than 12,000 readers per month.
Reader Profile
Traverse City Business News readers...
- 7,500 readers each month
- 76.3% of readers have read more than 6 issues in the last year
- 71.2% of readers read all or most of the Business News
- 49.4% Men; 50.6% Women
- Median age: 49.2
- Median Income: $124,995.50
• 17.4% household income over $150,000
• 39.2% household income over $100,000
• 60.0% household income over $75,000
- 77% have college a degree
- 82.7% employed full-time
- 45.9% are business owners; 7.4% are CEOs; 22.3% are managers
- 84.7% are very or extremely satisfied with the paper
- 68.8% frequently or always read the advertisements
- 94.1% at least sometimes look at the advertisements
- 78.8% have purchased a product or service they saw advertised
in the TC Business News
| January |
• People, Places & Products
• Health & Wellness
• Small Business Solutions |
July |
• Air & Water
• Technology
• Agriculture |
| February |
• “Get Up North” Guide
• Home
• Meetings & Conventions
• Personal Banking & Investing
Bonus distribution: 5,000 Detroit & Grand
Rapids professionals |
August |
• Banking, Finance & Wealth
• Health & Wellness
• “Community Builders” |
| March |
• Inside The Tribe
• Banking, Finance & Wealth
• Technology |
September |
• 40UNDER40
• Construction & Real Estate
• Manufacturing |
| April |
• The Green Issue
• Law, Insurance & Accounting
• “That’s Entertainment”
Bonus distribution: 1,000 to eco-minded
individuals |
October |
• Law, Insurance & Accounting
• Technology
• Advertising & Promotion |
| May |
• Traverse City’s 20 Most Powerful
Women
• Health & Wellness
• Banking, Finance & Wealth
Bonus distribution: 1,200 to
ultra-affluent |
November |
• Northern Michigan Entrepreneurship
• Automotive
• Health & Wellness
• Human Resources
• TC Chamber Expo Program/Map |
NewsFlash
Approximately 25 times per year,
the Business News emails breaking news
to more than 2,500 email subscribers,
which include business owners and
decisionmakers. Now you can include
your banner ad on these NewsFlashes
and reach the desktops of these
influential readers. For specs and cost, click here. |
40Under40
Each year, the TCBN assembles a
list of the 40 most influential people in
the region under age 40. The sponsor of
this popular list receives naming rights
on the special section, the ability to host
the Winners’ Reception, a full-page
advertisement, and much more. This is
a customized opportunity to reach the
up-and-comers in business.
Inquire for more details.
Inquire for more details |
Recess
A monthly after-work party hosted by
The Business News, Recess is a popular
venue for cutting loose and networking.
Sponsors get promotion in the print
publication and email newsletters, and
also display/sample their product/service
at the Recess event.
Free of Charge to host; host pays cost for
drink and appetizers for Recess attendees. |
Special Events
As the professional media authority,
The Business News is in a unique
position to host other well-attended
events. A community business luncheon
and a political forum are among the two
events in the planning stages. Get your
company’s name on the event, and your
key professionals on the dais!
Inquire for more details.
Inquire for more details |
Advertorials
Rates are $1,600 each. Full page advertorials
include 600-word story written by a TC
Business News writer and one photo from
our photographer. Advertorial will be
labeled as advertisement at top of page. |
Customized Co-Branded Research
Leveraging our list of subscribers, the TCBN
has the unique ability to survey northern
Michigan business leaders on virtually any
topic. Inquire about our ability to work with
companies to deliver custom insights about
the marketplace.
Inquire for more details |
TCBusinessNews.com
Our web site, including breaking local
news and archived stories going back several
years, is an increasingly popular source for
information about the region. We offer five
ad positions on our home page: two ‘button’
ads along the top and three banner ads
along the bottom. All include a link to an
outside domain to bring traffic to your web
site. Button ads: $80/month.
Banner ads: $50/month. |
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