Editorial Calendar • Terms & Deadlines • Rates & Specifications
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2010 Media Kit
The Media Outlet To Reach The Influentials
Since, 1994, the region’s leading media outlet to reach successful,
well-educated professionals – more than 12,000 readers per month.
Reader Profile
Traverse City Business News readers...
- Love & Respect the paper:
– 98% find it Somewhat, Very or Extremely Useful
– 99% find it Somewhat, Very or Extremely Interesting
- Are decisionmakers:
– 80% have a role in their companies’ purchasing decisions
- Have disposable time & money:
– Average household income of $94,000
– Hobbies include travel, reading, music & cooking
– 95% attended college; 21% have graduate degrees
- Learn about local companies here:
– 91% have learned of a new business by reading the paper
in the past year
– 31% contacted a company featured in the paper
- Subscribers receive emailed NewsFlashes of breaking stories,
Monday & Thursday Morning emailed TICKER, and the monthly
newsletter of the Traverse City Area Chamber of Commerce
| January |
• People Products Places 2010/The 2010 “It” List
• Personal Business Law & Insurance
• Business Outlook Survey
• Employment |
July |
• Tech & Web
• Film, Fruit & Fillies
• Eat & Drink
Bonus distribution: 1,000; Grand Rapids;
WSJ subscribers; |
| February |
• Health Care
• Inside Munson
• Technology
• Personal Banking & Investing
Bonus distribution: 1,200; area physicians and
health care professionals |
August |
• Business Law & Insurance
• Education
• Banking & Finance |
| March |
• The “Get Up North” Guide
• Meetings & Conventions
• Food & Drink
• Construction & Real Estate
Bonus distribution: 3,000; Detroit: upscale
professionals |
September |
• 40UNDER40
• Construction & Real Estate
• Indoors
• Manufacturing |
| April |
• The Green Guide
• Land Look
• Green survey
• Entrepreneur Focus
Bonus distribution: 1,000; Eco-minded individuals |
October |
• Green
• Health & Aging Well
• Giving
• Executive Gifts
Bonus distribution: 1,100; Ultra-affluent |
| May |
• Health & Wellness
• Business Banking & Finance
• Indoors |
November |
• Advertising & Promotion
• The Big Idea Guide: Entrepreneurial Focus
• Automotive
• Expo insert |
The TICKER
Each Monday and Thursday morning,
more than 6,700 professionals open their
emails to read this new, weekly “must
read.” The Ticker includes a news story,
a calendar of events, and more. For specs and cost, click here. |
NewsFlash
Approximately 80 times per year,
the Business News emails breaking news
to more than 2,500 email subscribers,
which include business owners and
decisionmakers. Now you can include
your banner ad on these NewsFlashes
and reach the desktops of these
influential readers. For specs and cost, click here. |
40Under40
Each year, the TCBN assembles a
list of the 40 most influential people in
the region under age 40. The sponsor of
this popular list receives naming rights
on the special section, the ability to host
the Winners’ Reception, a full-page
advertisement, and much more. This is a customized opportunity to reach the
up-and-comers in business.
Inquire for more details |
Recess
A monthly after-work party hosted by
The Business News, Recess is a popular
venue for cutting loose and networking.
Sponsors get promotion in the print
publication and email newsletters, and
also display/sample their product/service
at the Recess event.
$200 plus product samples or prizes
for companies with liquor license
$450 plus product samples or prizes
for those without liquor license |
Special Events
As the professional media authority,
The Business News is in a unique
position to host other well-attended
events. A community business luncheon
and a political forum are among the two
events in the planning stages. Get your
company’s name on the event, and your
key professionals on the dais!
Inquire for more details |
Advertorials
Rates are $1,600 each. Full page advertorials
include 600-word story written by a TC
Business News writer and one photo from
our photographer. Advertorial will be labeled
as advertisements at top of page. |
Customized Co-Branded Research
Leveraging our list of subscribers, the TCBN
has the unique ability to survey northern
Michigan business leaders on virtually any
topic. Inquire about our ability to work with
companies to deliver custom insights about
the marketplace.
Inquire for more details |
TCBusinessNews.com
Our web site, including breaking local
news and archived stories going back several
years, is an increasingly popular source for
information about the region. We offer five
ad positions on our home page: two ‘button’
ads along the top and three banner ads
along the bottom. All include a link to an
outside domain to bring traffic to your web
site. Button ads: $80/month
Banner ads: $50/month. |
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