Editorial Calendar • Terms & Deadlines • Advertising Specifications
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The Media Outlet To Reach The Influentials
- Some rates cut this year plus "buy 11, get one free" offer
- Diverse advertising promotional opportunities, including:
- Display ads in the monthly print publication
- Inserts or advertorials in the monthly print publication
- Sponsorship of events, industry surveys and special events
- Display or classified ads in two popular subscriber email newsletters
Reader Survey (Conducted Aug. 2007)
Traverse City Business News readers...
- Love & Respect the paper:
- 98% find it Somewhat, Very or Extremely Useful
- 99% find it Somewhat, Very or Extremely Interesting
- Are the decisionmakers:
- 80% have a role in their companies’ purchasing decisions
- Have disposable time & money:
- Average income of $94,000
- Hobbies include travel, reading, music & cooking
- 95% attended college; 21% have graduate degrees
- Learn about your company here:
- 91% have learned of a new business by reading the paper in the past year
- 31% contacted a company featured in the paper
| January |
2008 Outlook |
Law/Insurance/Accounting
SURVEY: Local Economic Forecast |
| February |
Banking/Finance |
Healthcare |
| March |
Technology |
INSERT: Women in Business |
| April |
Construction/Real Estate |
Environment
SURVEY: Construction/Real Estate |
| May |
Banking/Finance |
Healthcare
SURVEY: Tourism |
| June |
Construction/Real Estate |
Entrepreneurs/Small Business |
| July |
Tech 12 |
Nonprofits
SURVEY: Technology |
| August |
Banking/Finance |
Education
Law/Insurance/Accounting |
| September |
40 Under 40 |
Manufacturing |
| October |
Construction/Real Estate |
Healthcare
SURVEY: Healthcare |
| November |
Technology |
Advertising/Promotion
Automotive
INSERT: Chamber Expo |
The Ticker (NEW!)
Each Monday morning, more than 3,300 professionals open their emails to read this new, weekly "must read." The Ticker includes a news story, a calendar of events, and more.
Mid-page banner ad: $50 each
(minimum of 4 issues)
Bottom-page banner ad: $30 each
(minimum of 4 issues)
Classifieds listings: $10 each for up to 200 characters |
NewsFlash
Approximately 50 times per year, the Business News emails breaking news to more than 3,300 email subscribers, which include business owners and decisionmakers. Now you can include your banner ad on these NewsFlashes and reach the desktops of these influential readers.
Bottom-page banner ad: 1X: $90
each/2X: $50 each/4X: $30 each |
40Under40
Each year, the TCBN assembles a list of the 40 most influential people in the region under age 40. The sponsor of this popular list receives naming rights on the special section, the ability to host the Winners’ Reception, a full-page advertisement, and much more. This is a customized opportunity to reach the up-and-comers in business.
$10,000 |
Recess
A monthly after-work party hosted by The Business News, Recess is a popular venue for cutting loose and networking. Sponsors get promotion in the print publication and email newsletters, and also display/sample their product/service at the Recess event.
$200 plus product samples |
Special Events (NEW!)
As the professional media authority, The Business News is in a unique position to host other well-attended events. A community business luncheon and a political forum are among the two events in the planning stages. Get your company’s name on the event, and your key professionals on the dais!
Inquire for more details |
Advertorials
Full page advertorials include 700-word story written by a TC Business News writer and one photo from our photographer. Advertorial will be labeled as advertisements at top of page.
$1,600 each. |
Customized Co-Branded Research
Leveraging our list of subscribers, the TCBN has the unique ability to survey northern Michigan business leaders on virtually any topic. Inquire about our ability to work with companies to deliver custom insights about the marketplace.
Inquire for more details |
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109 S. Union St., Suite 205 • Traverse City, Michigan 49684 • Ph (231) 929-7919 • Fax (231) 929-7914
Copyright © 2008 Traverse City Business News. |
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