One Size Does Not Fit All

By Kent Wood Most every consumer has cast a wary eye toward a product or service labeled as “One Size Fits All.” Life experience tells us there are few things that work well in all situations. More often than not a solution for one situation can...

Facebook Group Brings Marketing Mavens Together

[caption id="attachment_9778" align="alignright" width="300"] Beth Holmes-Bozung, Clover Roy and Ashlea Walter at a recent meeting at Rare Bird BrewPub.[/caption] What started as a sharing of similar observations by two local women is now a 240-member strong Facebook group composed of area marketing professionals – all of...

Shining Light on the ‘Dark Stores’ Controversy

As a tax lawyer, I must say that it is not often that the valuation of real property generates much interest, let alone controversy, in the public sphere. Yet, the recent decisions by Michigan Tax Tribunal have done precisely that. At issue is a rather...

Just What Is Experiential Marketing and How Can I Use It?

So, experiential marketing: what even is it? At its most basic, experiential marketing is when the experience itself serves as the marketing platform. It’s a marketing message you can physically see, hear, touch, taste, or smell. Want examples? We came prepared. It’s free salsa samples driving...

Genetic Engineering: Mandatory labeling movement gains ground

Genetic engineering is moving into our lives and on our dinner plates at lightning speed. Businesses are quickly taking sides and Congress is getting involved as consumer demand for natural food continues to accelerate. A collision is in the making. Transgenic engineering – less accurately referred...

Small Business Guide: How To Find Employees

As the economy continues to improve, attracting qualified talent has become a challenge most employers face. When your company has a reputation as a good place to work, this process becomes much easier; people want to work for a company that is financially solid, treats...

Small Business Guide: How to Lead a Business

In 2002, I started working for a little company called Under Armour. There were 80 employees and only 15 clothing styles (mostly tight). The “Performance Apparel” category was relatively new to the general public, so most people didn’t know what we were even selling. They...

Small Business Guide: How to Bring a Product to Market

Bringing a product to market can be a stressful and challenging task given all the details that businesses must manage. The checklist below is a quick list of items that should be considered before a new product is launched. The list is meant to be a...