Ad Agency RoundUp

By Lynn Geiger   Brand Tonic Jennifer Lake, Founder; brand-tonic.com New accounts in 2014: Goodwill Northern Michigan, Northwestern Michigan College, Northern Michigan Health Network, Warehouse MRKT, True Textiles (Grand Rapids), Kindlinger & Company, Sleeping Bear Surf & Kayak Project most proud of in the last year: We'll highlight Goodwill Northern...

Briefly: Big News In A Small Format

MEMBERS CREDIT UNION NOW 4FRONT Following the merger of Bay Winds Federal Credit Union with Members Credit Union, the new financial institution has announced a new name – 4Front Credit Union. “Both institutions have long and storied histories in their respective communities,” said Andrew Kempf, CEO/President of...

What’s On Nonprofit Wish Lists This Year?

BY LYNN GEIGER “There’s no harm in wishing,” as the song goes. Once again, for the TCBN’s annual focus on nonprofits, we asked a handful of area nonprofits to share some wishes – to name three things their organizations could really use from the community to...

Digital Is The New Black

By Jonathan Campbell Navigating the ever-fragmenting media landscape has always been a challenge for marketers. For years, media was only comprised of newspapers, radio and broadcast TV. During the 1980s and 90s, cable introduced many more television stations and, while confusing, a shrewd marketer could still...

Unified Communications (Not Science Fiction Anymore)

By Gerry Castino Unified Communications is exactly what it sounds like – technology that seamlessly connects all the different ways one communicates in a typical workday. Whether you send a text, respond via email and followup via phone, all the interactions are right where you need...

How Secure Is Your Online Activity?

By Jeff Mertz While the cyber attacks of customers' personal and financial information at large corporations – Target, Home Depot and Kmart – make the headlines, attacks on smaller organizations and individuals are still a very real risk. The recent celebrity photo hack shows that linked email accounts,...

“Fly From Nearby”: More Than A Marketing Slogan

By Kevin C. Klein Air transportation and the airline industry are constantly in a state of change, with the fluctuations in the past decade even more pronounced. The industry – through consolidation, fleet renewal and capacity discipline – is seeing progress in the search for profitability....

“Uniting” For the Better

By Al Parker Despite a steep decline in donations over the past few years, the mission of the United Way of Northwest Michigan hasn’t changed. “Our goal is to improve the lives in our five-county region by mobilizing the caring power of communities to advance the common...

2-Minute Business Lesson: The Risk of Growth

BY MARY ROGERS The Risk of Growth The Case Study: Max Co. is a small manufacturer of tubing for the chemical industry. Started by Max in the 1980s, the shop had experienced only modest growth over the years, but the company was financially strong, employing 18 workers. Max...