Briefly: Big News In A Small Format

TC DINING GUIDE SOLD Visitors Media has announced the recent acquisition of Traverse City Dining Guide, formerly owned by Daily Medias. The Traverse City-based magazine features local menus and advertising targeted toward area travelers. Dining Guide will enable Visitors Media to offer a marketing solution focused...

2-Minute Business Lesson: The ROI of Employee Raises

By Mary Rogers This month marks the launch of a new monthly column … The Case Study: The following situation happens every day in small businesses. Linda is a dream of an employee at Banyon Coatings. She has been with owner Bob for 3 years, having become...

Who is TraverseCONNECT helping?

By Doug Luciani A few months back the Traverse City Business News published a story about the new TraverseCONNECT brand here at the Traverse City Area Chamber. It’s been slowly rolled out over the past year to reflect the economic development, business financing and other initiatives...

Attorneys Argue Case For Social Media (Or Not)

Some professions seem to live – or die – by their embrace of social media. Many professionals say you simply can't survive without it. But if anyone is going to argue a case for or against it, it's an attorney. LinkedIn According to the American Bar Association’s...

Insuring Your Cyber World

Adam Maas struggles to think of someone who doesn’t need cyber liability insurance. “Um … a caddy?” laughed Maas, commercial risk manager for the Larkin Group in Traverse City. If a business has a computer, and if that computer is connected to the internet, there’s a risk,...

Alfa Romeo Zooms Into Traverse City

That throaty roar can mean only one thing: Alfa’s coming. One of the iconic and best-loved imports of the last century – the famed sports car brand Alfa Romeo – is on its way to Traverse City. Fox Grand Traverse on U.S. 31 South is one...

TC’s Longtime Auto Repair Pros Talk

Maybe you’ve been going faithfully to the same car repair shop for 20 years, or maybe you’re in the market for a new one. Either way, you probably don’t think much about car repairs until you absolutely need them. Fortunately, Traverse City is home to several...

Encore Entrepreneurs

For more than 20 years, Tom Smith has developed pricing and proposals for automotive and light truck manufacturing equipment. For the last seven months, he’s also sold doughnuts. The 63-year-old Smith is director and owner of Serious Donut Co., a shop on South Garfield Avenue in Traverse...