Logo Master Tim Nielsen: Style and Substance Condensed

In the 37 years he’s been in Traverse City, graphic designer Tim Nielsen has created countless logos for small- and mid-sized local firms, as well as high-profile national clients. Like a lot of downstate folks who end up in the Grand Traverse area, Nielsen had...

Facebook Group Brings Marketing Mavens Together

[caption id="attachment_9778" align="alignright" width="300"] Beth Holmes-Bozung, Clover Roy and Ashlea Walter at a recent meeting at Rare Bird BrewPub.[/caption] What started as a sharing of similar observations by two local women is now a 240-member strong Facebook group composed of area marketing professionals – all of...

Digital Marketing Trends of 2017

Each year, business owners invest their hard-earned dollars into marketing strategies that generate new customers and increase revenue. This investment is used toward both digital and traditional marketing plans with the same end goal in mind: to grow the business. It can be difficult to...