Traverse City Business News

Current Issue

November 2008 • Vol. 15 • Number 4

News
•	Tower closure could cost region $40 million
•	2008: Year of the Used Car? Local auto dealers see shift in sales
•	Q&A with TC auto dealers
•	Barn-storming: Use group nails down a plan at the Commons
Technology
•	Pressing the virtual flesh: Online networking can spur business
•	The rural and the wireless: the EDC's goal for high-speed Internet remains just that
Advertising & Promotion
•	Should you care about Search Engine Optimization? Only if you're trying to grow your business, local experts say
•	Advertising during the downturn: Zig when everyone else is zagging and other advice from the experts
•	Word up: Sometimes the best marketing ideas are the simplest
Life
•	Book review: Buy-ology fun to read, based on hard-core research
•	TC Wolves hungry for season
Michigan Grapevine
•	Shipping battlefront shifts to retailers; Watch for new Riesling labels next spring