How do you go about designing the buildings of the future when the future is uncertain? It’s a question John Dancer has had plenty of time to contemplate over the past two years, with the pandemic challenging so much of what he thought he knew about...
It started as a side business in 2016, then turned into a pandemic lifeline four years later. Now, it’s becoming a gateway to brand-new industries – and even, perhaps, a solution to Traverse City’s housing crisis. Such is the story of BoxPop, a division at Britten,...
Has boating ever been more popular? It’s a reasonable question to ask if you take a look at recent market trends, which show the pandemic as the inciting incident that sent boat sales into overdrive. According to the National Marine Manufacturers Association (NMMA), sales of boats...
For years, there has been talk of building a health technology hub in Traverse City. As the heart of the state’s biggest rural health system and the growing home to tech companies and entrepreneurs, Traverse City is uniquely suited to that prospect. For this month’s issue,...
Hospitals are spending more money to deliver care, but are pulling in less profit. That’s the simplified explanation for why hospitals throughout the United States are facing tough times, even in the midst of a pandemic that has made them extremely busy and ignited new conversations...
A corporate executive who now leads a well-known, Cleveland-based brand from Traverse City. A University of Michigan grad who moved her innovative sports startup from Ann Arbor to northern Michigan. A local native finding her way home after starting a successful real estate career in...
2021 was supposed to be the rebound – the year that local resorts and conference centers saw their meeting and event business recover from the 2020 slump and shoot back up toward pre-pandemic numbers. In a perfect world, group business in 2022 would have looked...
When a business or organization wants to introduce a new product, break into a new market, or assess their reach and impact, who do they call? If they’re in Traverse City, the answer is usually Woody Smith. You might call Smith “Mr. Market Research” – though he...
How much of an organization’s success is fueled by good marketing? Just about all of it. From logos to slogans to websites to social media content, a surprising amount of the public-facing identity and messaging of any business or nonprofit (and even some public entities) is...
Executive directors, board members, employees, volunteers, and donors: Those five groups are what most people think of when they envision the key cogs behind America’s more than 1.5 million nonprofit organizations. But what about the people working behind the scenes – the people who aren’t listed...
