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March 28, 2022

Domino Effect: Post-pandemic architecture trends for offices, bars, restaurants and schools

How do you go about designing the buildings of the future when the future is uncertain? It’s a question John Dancer has had plenty of time to contemplate over the past two years, with the pandemic challenging so much of what he thought he knew about...

By Craig Manning
March 28, 2022

Outside the Box: How Britten built BoxPop from a side project into a game-changer

It started as a side business in 2016, then turned into a pandemic lifeline four years later. Now, it’s becoming a gateway to brand-new industries – and even, perhaps, a solution to Traverse City’s housing crisis. Such is the story of BoxPop, a division at Britten,...

By Craig Manning
February 27, 2022

Making A Splash: Local marinas talk pandemic-era spike in boating demand, waitlists for slips, plans for 2022

Has boating ever been more popular? It’s a reasonable question to ask if you take a look at recent market trends, which show the pandemic as the inciting incident that sent boat sales into overdrive. According to the National Marine Manufacturers Association (NMMA), sales of boats...

By Craig Manning
February 27, 2022

Health Check: A peek at Traverse City’s growing cluster of health technology

For years, there has been talk of building a health technology hub in Traverse City. As the heart of the state’s biggest rural health system and the growing home to tech companies and entrepreneurs, Traverse City is uniquely suited to that prospect. For this month’s issue,...

By Craig Manning
February 27, 2022

‘Strong’ and ‘Stable’: Munson CEO says hospital system is in good financial shape, despite COVID challenges

Hospitals are spending more money to deliver care, but are pulling in less profit. That’s the simplified explanation for why hospitals throughout the United States are facing tough times, even in the midst of a pandemic that has made them extremely busy and ignited new conversations...

By Craig Manning
January 28, 2022

The Relocators: 28 professionals who now call northern Michigan home

A corporate executive who now leads a well-known, Cleveland-based brand from Traverse City. A University of Michigan grad who moved her innovative sports startup from Ann Arbor to northern Michigan. A local native finding her way home after starting a successful real estate career in...

By Craig Manning
January 28, 2022

‘A Drastic Difference’: Group business bounces back at local resorts

2021 was supposed to be the rebound – the year that local resorts and conference centers saw their meeting and event business recover from the 2020 slump and shoot back up toward pre-pandemic numbers. In a perfect world, group business in 2022 would have looked...

By Craig Manning
January 2, 2022

Digging Deeper: How Woody Smith and Avenue ISR use market research to answer strategic questions

When a business or organization wants to introduce a new product, break into a new market, or assess their reach and impact, who do they call? If they’re in Traverse City, the answer is usually Woody Smith. You might call Smith “Mr. Market Research” – though he...

By Craig Manning
January 2, 2022

Building the Brand: Our annual look at a sampling of local ad agencies and their work

How much of an organization’s success is fueled by good marketing? Just about all of it. From logos to slogans to websites to social media content, a surprising amount of the public-facing identity and messaging of any business or nonprofit (and even some public entities) is...

By Craig Manning
November 30, 2021

The Background Players: Meet the consultants who are helping drive Traverse City’s nonprofits

Executive directors, board members, employees, volunteers, and donors: Those five groups are what most people think of when they envision the key cogs behind America’s more than 1.5 million nonprofit organizations. But what about the people working behind the scenes – the people who aren’t listed...

By Craig Manning
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