Is your social media strategy working? How did that customer hear about your product? Is your brand identity projecting the image you really want? These are just a few of the countless questions marketing and design professionals tackle daily in their work for companies and...
Making wishes is fun. Having them come true is even better. The TCBN hopes to grant at least a few wishes this season with its annual Nonprofit Wish List. We ask several area nonprofits representing a range of missions for some of their wishes as...
A former executive with a $4.5 billion health care system in southeast Michigan has joined Munson Healthcare’s senior leadership team. Laura Glenn filled the role of vice president of physician network in mid-December. It’s a new position – with a much broader scope – for the...
No harm in wishing, right? Just ask these seven area nonprofits. That’s exactly what the TCBN did in the spirit of the upcoming season of good cheer and giving. Specifically, we asked these local organizations to dream up three wishes at three different value levels...
Nearly half a million dollars in state funding is fueling improvements in public transportation options for the region’s commuters. Coming soon: increased hours of operation for bus service, more dedicated/fixed routes, and more express services from point A to point B. On Oct. 1, BATA and...
What makes a logo stand out? A brand sing? A marketing strategy attract new customers? All good questions that can be answered by a savvy branding pro or design guru. So this month the TCBN did just that – picking the creative brains behind five...
A group of 30 investors is steadily making a name for itself in the angel community. Northern Michigan Angels is marking nearly five years in existence and is wrapping up a successful year and growing collaborations – both local and statewide. The group’s plan for 2017:...
The ever-increasing demand for renewable sources of energy, combined with growing interest in local power generation, has made for some key developments in northern Michigan’s solar industry this year. Whether its consumers investing in residential systems, businesses installing large solar arrays or utilities figuring out...
This issue marks an incredibly special milestone for the Traverse City Business News: It is the 10th anniversary of our annual list of the 40 most influential regional leaders under age 40. The 2016 class is as exceptional as the first, from the winners’ drive and...
In honor of the 10th anniversary of the 40Under40 recognition program, the TCBN checked in with a few past winners to see what they are up to now. Here are some updates: Linda Stephan 40 Under 40 honoree: 2010 Then: Reporter for Interlochen Public Radio Now:...
