February 26, 2015

2-Minute Business Lesson

Beyond Revenue – Measuring Company Performance The Case Study: Ginny Martin, owner of Academy Publishing, knew she could dominate the educational textbook industry by creating graphically superior textbooks coupled with third-party evidence of increased academic outcomes. In addition to being spot on with her product, she had...

By Mary Rogers
February 26, 2015

2-Minute Business Lesson

Start from Scratch or Buy a Business The Case Study: Jackie Winslow always knew she would run her own business one day. An admitted business geek, Jackie had been reading Fast Company and Entrepreneur since she was a teenager. She used to fantasize she’d actually been adopted...

By Mary Rogers
February 26, 2015

2-Minute Business Lesson: The Risk of Growth

BY MARY ROGERS The Risk of Growth The Case Study: Max Co. is a small manufacturer of tubing for the chemical industry. Started by Max in the 1980s, the shop had experienced only modest growth over the years, but the company was financially strong, employing 18 workers. Max...

By Mary Rogers
February 26, 2015

2-Minute Business Lesson: The ROI of Employee Raises

By Mary Rogers This month marks the launch of a new monthly column … The Case Study: The following situation happens every day in small businesses. Linda is a dream of an employee at Banyon Coatings. She has been with owner Bob for 3 years, having become...

By Mary Rogers