Serra Investing for the Future: Construction expected to end in 2020

Serra Traverse City is one year into a multi-year renovation/construction of its auto dealerships on Garfield Road in Traverse City. Managing partner Jerry Zezulka said the projects began in August of 2016 and won’t be finished until sometime in 2020. “We started with a 36,000 square-foot service center on the South...

Goodbye, Gold Sportcoat: Century 21 gets a modern reboot

Brad Platt knows it won’t be easy, but he’s enthusiastic about the pending reboot and rebranding of the venerable Century 21 real estate franchise. “We’re excited about the revised look and feel,” said Platt, the owner/broker of Century 21 Northland and Century 21 Sleeping Bear. Platt said...

Workforce, Homeless Youth Housing Coming Near Downtown

A former hotel on Munson Avenue will be the new home for two underserved populations in Traverse City. East Bay Flats will offer a combination of 60 one-bedroom and efficiency apartments for area workers and at-risk youth, thanks to a partnership between the Traverse City Housing...

One Hot Product: CooLED CEO sees growth in the LED market

  Tim Burden's sales pitch for his LED conversion company is a salesperson's dream. “Everybody’s got lights. And they want ideas to reduce their cost of operations," said Burden, CEO of CooLED, a Traverse City-based industrial lighting company. "The beautiful thing is it always reduces the cost." Burden's...

Demise of the Cube Farm: Hagerty embraces the ‘Future of Work’

Hagerty is embracing the future of work one location at a time. The specialty insurance provider is redesigning parts of its work spaces to be more collaborative, including comfy furniture and areas where small groups can gather. The spaces getting refreshed include the Silverstone common area (see rendering) at...

TC Powers Up: Local energy companies continue to innovate

From using the sun to making buildings more energy-efficient, several area companies are finding ways to decrease their clients’ utility bills and help the planet at the same time. Here we profile some local firms, showcasing what they are doing, why they are doing it and...