What’s The Next Big Thing? Digital Marketing Pros Talk

What's the buzz in the digital marketing world these days? "Mobile," "content marketing" and "real-time, location-based marketing" are some of the heavy-hitters when it comes to reaching consumers – and turning them into customers. The Traverse City Business News tapped three marketing minds and asked for...

Made For TV Marketing: The Stocki Exchange

Hospitality marketing veteran John Stocki was looking for a way to reach more people about his services and connect with other marketing professionals across the area. At the same time, Up North Media was looking for more content for its local access public television channel. “I...

Dos And Don’ts Of Social Media For Businesses

Having a strong, positive online presence is essential for business success. But what you put "out there" in the big, wide world of social media needs to be as carefully done as any other promotional avenue. Social media can be great for business – as...

Digital Is The New Black

By Jonathan Campbell Navigating the ever-fragmenting media landscape has always been a challenge for marketers. For years, media was only comprised of newspapers, radio and broadcast TV. During the 1980s and 90s, cable introduced many more television stations and, while confusing, a shrewd marketer could still...

Ad Agency RoundUp

By Lynn Geiger   Brand Tonic Jennifer Lake, Founder; brand-tonic.com New accounts in 2014: Goodwill Northern Michigan, Northwestern Michigan College, Northern Michigan Health Network, Warehouse MRKT, True Textiles (Grand Rapids), Kindlinger & Company, Sleeping Bear Surf & Kayak Project most proud of in the last year: We'll highlight Goodwill Northern...

The Impact Up North: Pure Michigan’s Post-Summer Report Card

REGION - It's a safe bet that if you watch TV or listen to the radio, you've heard the honey-smooth voice of actor-comedian Tim Allen extolling the virtues of our state in the Pure Michigan ad campaign.Since 2006, Pure Michigan ads have described the wonders...

Does Your Website Make the Cut?

Earlier this year, Google rolled out Panda, a big update to their search algorithm. The goal of Panda, and all of Google's algorithm updates, was to improve the quality of Google search results. Google waved its massive wand one day, and poof, tons of businesses...

Eye on the agency

We asked several local agencies to name three of their major and/or local clients, to describe the kind of campaign they are doing (or recently did) for each, and to reveal the thinking behind their approaches. Here's a glimpse into what goes on behind those...