What's the buzz in the digital marketing world these days? "Mobile," "content marketing" and "real-time, location-based marketing" are some of the heavy-hitters when it comes to reaching consumers – and turning them into customers. The Traverse City Business News tapped three marketing minds and asked for...
Hospitality marketing veteran John Stocki was looking for a way to reach more people about his services and connect with other marketing professionals across the area. At the same time, Up North Media was looking for more content for its local access public television channel. “I...
Having a strong, positive online presence is essential for business success. But what you put "out there" in the big, wide world of social media needs to be as carefully done as any other promotional avenue. Social media can be great for business – as...
By Jonathan Campbell Navigating the ever-fragmenting media landscape has always been a challenge for marketers. For years, media was only comprised of newspapers, radio and broadcast TV. During the 1980s and 90s, cable introduced many more television stations and, while confusing, a shrewd marketer could still...
By Lynn Geiger Brand Tonic Jennifer Lake, Founder; brand-tonic.com New accounts in 2014: Goodwill Northern Michigan, Northwestern Michigan College, Northern Michigan Health Network, Warehouse MRKT, True Textiles (Grand Rapids), Kindlinger & Company, Sleeping Bear Surf & Kayak Project most proud of in the last year: We'll highlight Goodwill Northern...
By Ross Boissoneau Advertisers go where the eyeballs are. Today, those eyeballs are on Facebook, Twitter, and the other forms of social media. Dan Kolley of Knorr Marketing in Traverse City said the ability to target very specific segments of the population makes social media advertising attractive...
REGION - It's a safe bet that if you watch TV or listen to the radio, you've heard the honey-smooth voice of actor-comedian Tim Allen extolling the virtues of our state in the Pure Michigan ad campaign.Since 2006, Pure Michigan ads have described the wonders...
Earlier this year, Google rolled out Panda, a big update to their search algorithm. The goal of Panda, and all of Google's algorithm updates, was to improve the quality of Google search results. Google waved its massive wand one day, and poof, tons of businesses...
We asked several local agencies to name three of their major and/or local clients, to describe the kind of campaign they are doing (or recently did) for each, and to reveal the thinking behind their approaches. Here's a glimpse into what goes on behind those...
REGION - By the end of the year a predicted 2 billion people will be online, making the Internet an essential place to promote products and services, regardless of geography. As technology becomes more advanced, savvy business owners are embracing new ways to educate and...
