Blogging for business

Looking for a new way to "brand" your business, give it some personality, and really connect with your market? Try a blog, says Kandace Chapple, editor and publisher of Grand Traverse Woman Magazine. "I see it as a way for people to get a feel...

Optimists outpace pessimists in construction/real estate survey

REGION - Optimists seemed to barely edge out pessimists in a new construction and real estate survey, with a plurality of respondents from those sectors expecting better revenues in 2008 than in 2007. But whatever their outlook, respondents appeared to adopt a wait-and-see posture...

Crunch time: Builders get back to basics

REGION - Housing starts at the beginning of this year were down 28 percent from January 2007, according to the U.S. Census Bureau, forcing builders to work even harder for new clients.Sean McCardel, of McCardel Construction in Traverse City, has been building homes for more...

Eye on the new Y: Construction to begin later this year

TRAVERSE CITY - The capital campaign to build a new YMCA for the Grand Traverse region is well on its way, with some $4 million raised as of mid-March toward a goal of $8.2 million.Construction will begin when fundraising reaches $7.7 million, said YMCA CEO...

Co-op marketing: Firms employ buddy system to cut costs

TRAVERSE CITY - Sometimes two is better than one. When it comes to getting the word out about your business, partnering up with another organization in your marketing efforts can be a refreshing take on traditional promotions.Karl Bastian, partner and co-creative director for Greenlight Marketing,...