Co-op marketing: Firms employ buddy system to cut costs

TRAVERSE CITY - Sometimes two is better than one. When it comes to getting the word out about your business, partnering up with another organization in your marketing efforts can be a refreshing take on traditional promotions.Karl Bastian, partner and co-creative director for Greenlight Marketing,...

Consignment shopping: Stores stay busy in down economy

TRAVERSE CITY - Kate Kohler got used to hearing customers tell her they thought of her store as a hidden treasure of sorts, a place not so easily found but well worth the discovery. "You have to seek it out, find me, which is part of...

Interchangeable golf heads, shafts now legal

TRAVERSE CITY - If Mr. Potato Head played golf, he would give an arm and a leg to be able to afford the latest innovation.As of Jan. 1, a revision to the U.S. Golf Association's Rules of Golf allows for woods and irons to be...

Small treatment plant targets businesses, communities

TRAVERSE CITY / CHARLEVOIX - The inventor of a small septage treatment plant that can be up and running within seven months of a signed contract is marketing the product to small businesses and communities.Big Fish Environmental's "Big Fish," as the plant is trademarked,...

Paper, plastic…or canvas? Stores become eco-friendly

REGION - The next time you go to the grocery store and the cashier asks if you want paper or plastic, think about saying "neither." That's the message many environmental groups are trying to spread. They hope consumers will opt for reusable canvas shopping bags....

Blogging for business

Looking for a new way to "brand" your business, give it some personality, and really connect with your market? Try a blog, says Kandace Chapple, editor and publisher of Grand Traverse Woman Magazine. "I see it as a way for people to get a feel...

Optimists outpace pessimists in construction/real estate survey

REGION - Optimists seemed to barely edge out pessimists in a new construction and real estate survey, with a plurality of respondents from those sectors expecting better revenues in 2008 than in 2007. But whatever their outlook, respondents appeared to adopt a wait-and-see posture...