Crunch time: Builders get back to basics

REGION - Housing starts at the beginning of this year were down 28 percent from January 2007, according to the U.S. Census Bureau, forcing builders to work even harder for new clients.Sean McCardel, of McCardel Construction in Traverse City, has been building homes for more...

Eye on the new Y: Construction to begin later this year

TRAVERSE CITY - The capital campaign to build a new YMCA for the Grand Traverse region is well on its way, with some $4 million raised as of mid-March toward a goal of $8.2 million.Construction will begin when fundraising reaches $7.7 million, said YMCA CEO...

Co-op marketing: Firms employ buddy system to cut costs

TRAVERSE CITY - Sometimes two is better than one. When it comes to getting the word out about your business, partnering up with another organization in your marketing efforts can be a refreshing take on traditional promotions.Karl Bastian, partner and co-creative director for Greenlight Marketing,...

Consignment shopping: Stores stay busy in down economy

TRAVERSE CITY - Kate Kohler got used to hearing customers tell her they thought of her store as a hidden treasure of sorts, a place not so easily found but well worth the discovery. "You have to seek it out, find me, which is part of...