Coming to a watercooler near you, Newsmakers for 2018

  What people, places and products will make news locally in the new year and how will it affect your business? Following is a sampling of the who, what, and where we'll be talking about – and why. See the January print edition for the entire What...

Oneupweb Alums: Where are they now?

When Lisa Wehr relocated Oneupweb from Alaska to Traverse City in 2000, there weren’t many companies of its ilk in the area. Founded in 1996, the search marketing company had started out as a subsidiary of Alaska Web Art, a website design firm also owned...

Making an Impact in 2018 and Beyond

There are all sorts of axioms, proverbs and “old sayings” that underscore a very basic truism – it’s better to be in on the front end of a decision than trying to reverse or work around it once made. It’s certainly true in business. A day...

Demise of the Cube Farm: Hagerty embraces the ‘Future of Work’

Hagerty is embracing the future of work one location at a time. The specialty insurance provider is redesigning parts of its work spaces to be more collaborative, including comfy furniture and areas where small groups can gather. The spaces getting refreshed include the Silverstone common area (see rendering) at...

Dollars and Sense: How we Misthink Money and How to Spend Smarter

By Dan Ariely and Jeff Kreisler Published Nov. 7, 2017, Harper Collins Publishers, 288 Pages Reviewed by Chris Wendel Hardcover $28; softcover $16; e-book edition $15 In a nutshell: All buying decisions are emotional decisions. The new book “Dollars and Sense” explains how our buying choices are impacted by...

Who’s Sitting at Your Table?

The New Year gets me thinking about beginnings and endings. Where do you want to be in one year, or five, and how are you going to get there? How did I get here? For me, it started when I was four. We had Domino’s...

Making It in Northern Michigan: Moomers Ice Cream

Hot summer days push as many as 2,000 ice cream lovers through Moomers' shop on North Long Lake Road. There are at least two good reasons for that: The award-winning ice cream is the perfect antidote to warmer temps and there are always new flavors...

Marketing to Grandpa (and Everyone Else)

With such a broad span of generations to market to, how do you know your business is reaching everyone? Generational targeting lets us take a look at the specific generations active in today’s market, and how we should be focusing our marketing efforts. Who are the...