Let My People Go Surfing: The Education of a Reluctant Businessman

By Yvan Chouinard Penguin Books; updated 2nd edition (Sept. 6, 2016), 272 pages, softcover: $10 Reviewed by Chris Wendel In a nutshell: In an encore edition of a book first published in 2005, Yvan Chouinard, founder of the outdoor clothing company Patagonia, authentically tells the story of his business...

Out on a Limb: Venture North helps budding entrepreneurs launch

[caption id="attachment_24619" align="alignleft" width="350"] Brothers Garret and Dakota Porter own 45th Parallel Lighting LLC, producer of ActionGlow LED sports kits.[/caption] Venture North isn't afraid of it. A quarter of its clients were under the age of 40 when they sought out financing help from Venture North or...

Let Us Reintroduce Ourselves: Meet the new Traverse Connect

Companies must continually evolve to stay relevant. They must be innovative, change with customer preferences and societal demands and address competitive economic factors. This evolution is absolutely necessary for survival and can lead to new business structures, product strategies and new leadership. Firms can choose to...

From Startup to Scalable: The case for loving your business 

Thanks to accelerators and investors like Boomerang Catapult and 20Fathoms, a lot of cool companies are being born in Traverse City – from names you’ve heard before like Atlas Space Operations and Promethient to SampleServ, a new environmental software company that helps geologists graph and...

Promethient Heats Up: Tech company targets automobile heating/cooling devices

Could a Traverse City-based technology company help shape the future of the automotive industry? Thanks to a local startup called Promethient, the answer might just be “Yes.” [caption id="attachment_24613" align="alignleft" width="214"] Myers[/caption] According to Bill Myers, CEO of Promethient, the company is currently working with an original...