Business Intelligence is Not An Oxymoron

For many, the words "business intelligence" leads to thoughts of expensive technologies used by billion-dollar corporations to gain a competitive edge or just a blank stare of ignorance. So, what is BI? And, more importantly, what does it mean for your business? BI is...

Making Your Mark

"Logos and branding are so important. In a big part of the world, people cannot read French or English - but are great in remembering signs." - Karl Lagerfeld"Don't make it cute."- Steve Jobs in 1977, directing his graphic designer creating the Apple logoIt's...

How to Hang Up the Phony Networking and Get Real

I bristle when someone says, "I'm networking!" These two words just hit me the wrong way. In fact, I've reached the clear conclusion that I'm not a fan of networking as a verb. I have no desire to go into a room full...

Branding God: Marketing the Modern Church

REGION - For many church-minded people, marketing can be a dirty word. It's often viewed as shallow and commercial, a form of promotion that undermines or cheapens what religion stands for. But as local churches find themselves in an increasingly competitive marketplace-with growing concerns about...

Co-op marketing: Firms employ buddy system to cut costs

TRAVERSE CITY - Sometimes two is better than one. When it comes to getting the word out about your business, partnering up with another organization in your marketing efforts can be a refreshing take on traditional promotions.Karl Bastian, partner and co-creative director for Greenlight Marketing,...

Sponsorships add one-two punch to companies’ marketing mix

TRAVERSE CITY - Corporate sponsorship of sports, the arts, and special events and causes, is the fastest-growing form of marketing, according to numbers provided by Chicago-based IEG Corporation's sponsorship report. All you have to do is attend a logo-laden concert, charity event or sports match...

Web sites of area businesses

Cherryland Electric, Grawnwww.grandtraverse.comEast Traverse Catholic Federal Credit Union, TCwww.etcfcu.orgKirt W. Kilbourne, FA/Raymond James & Assoc., Traverse Citywww.raymondjames.com/kkilbourneNorthern-Michigan.com, Traverse Citywww.northern-michigan.comKnorr Interactive, Traverse Citywww.knorrinteractive.comPlatte Productions, Traverse Citywww.platteproductions.com/homeJames V. Lipscomb, Jeweler, Harbor Springswww.pages.about.com/lipscombjewelerWant to be included in next month's listing? Send your site and address by August 14...

What do your customers really think?

Editor's note: This is part one of a two-part series onthe importance of market research.Whether you want to learn how satisfied your existing customersare with your product, are thinking about launching a whole new lineor are developing a business plan, conducting market research is animportant...