Ampel Feedback gets customers’ comments on the spot

Local entrepreneur Sebastian Garbsch got the idea for his latest startup business in the least likely of places: an airport bathroom. As Garbsch recalls it, he was catching a connecting flight at O’Hare International Airport in Chicago about six years ago. While washing his hands in...

Oneupweb Alums: Where are they now?

When Lisa Wehr relocated Oneupweb from Alaska to Traverse City in 2000, there weren’t many companies of its ilk in the area. Founded in 1996, the search marketing company had started out as a subsidiary of Alaska Web Art, a website design firm also owned...

Marketing to Grandpa (and Everyone Else)

With such a broad span of generations to market to, how do you know your business is reaching everyone? Generational targeting lets us take a look at the specific generations active in today’s market, and how we should be focusing our marketing efforts. Who are the...

Logo Master Tim Nielsen: Style and Substance Condensed

In the 37 years he’s been in Traverse City, graphic designer Tim Nielsen has created countless logos for small- and mid-sized local firms, as well as high-profile national clients. Like a lot of downstate folks who end up in the Grand Traverse area, Nielsen had...

Facebook Group Brings Marketing Mavens Together

[caption id="attachment_9778" align="alignright" width="300"] Beth Holmes-Bozung, Clover Roy and Ashlea Walter at a recent meeting at Rare Bird BrewPub.[/caption] What started as a sharing of similar observations by two local women is now a 240-member strong Facebook group composed of area marketing professionals – all of...

Digital Marketing Trends of 2017

Each year, business owners invest their hard-earned dollars into marketing strategies that generate new customers and increase revenue. This investment is used toward both digital and traditional marketing plans with the same end goal in mind: to grow the business. It can be difficult to...