Banner Times for the Sign Industry

The sign business is having a banner season in northern Michigan. Traverse City is home to many creative production companies that provide an array of services from wayfinding signage to experiential exhibits, event banners to pop-up displays, transit bus wrapping to auto painting. The possibilities...

The Sweet Spot: Slightly off-kilter PB&J Marketing gets TC talking

[caption id="attachment_27159" align="alignleft" width="300"] PB&J Marketing co-owners Karl Bastian and his wife Maria Perez-Bastian look over some of their recent work. (Photo: Todd VanSickle)[/caption] Meat, potholes and penguins have had Traverse City buzzing since PB&J Marketing launched Maxbauer's Meat Market's eye-catching billboard and marketing campaign several...

Ampel Feedback gets customers’ comments on the spot

Local entrepreneur Sebastian Garbsch got the idea for his latest startup business in the least likely of places: an airport bathroom. As Garbsch recalls it, he was catching a connecting flight at O’Hare International Airport in Chicago about six years ago. While washing his hands in...

Oneupweb Alums: Where are they now?

When Lisa Wehr relocated Oneupweb from Alaska to Traverse City in 2000, there weren’t many companies of its ilk in the area. Founded in 1996, the search marketing company had started out as a subsidiary of Alaska Web Art, a website design firm also owned...

Marketing to Grandpa (and Everyone Else)

With such a broad span of generations to market to, how do you know your business is reaching everyone? Generational targeting lets us take a look at the specific generations active in today’s market, and how we should be focusing our marketing efforts. Who are the...