When a business or organization wants to introduce a new product, break into a new market, or assess their reach and impact, who do they call? If they’re in Traverse City, the answer is usually Woody Smith. You might call Smith “Mr. Market Research” – though he...
How much of an organization’s success is fueled by good marketing? Just about all of it. From logos to slogans to websites to social media content, a surprising amount of the public-facing identity and messaging of any business or nonprofit (and even some public entities) is...
As we move forward after a year of many challenges and uncertainties, we can look forward to some positive marketing trends for 2021. Many of the emerging practices will have even greater importance in the year ahead. Now more than ever, people need a sense of...
After going dark a year ago for lack of funds, the popular Pure Michigan ad campaign got the green light to reboot, with a $15 million blessing from the state. Initial campaigns included a business-focused effort launched in late November to support retailers, restaurants and others;...
You could say Jack Gyr has written the book on cross-marketing. His cleverly packaged, tightly folded t-shirts emblazoned with logos and/or specifically crafted messages look like books ...
When it comes to business, Traverse City native Stephen Twomey has several pokers in the fire. But it is his business Kennected that is red-hot these days, which helps other companies streamline their online marketing. The software as a service (SaaS) company is designed to simplify...
The sign business is having a banner season in northern Michigan. Traverse City is home to many creative production companies that provide an array of services from wayfinding signage to experiential exhibits, event banners to pop-up displays, transit bus wrapping to auto painting. The possibilities...
Local businesses that we meet with often wrestle with the same challenges. They want more consumers to know about their products and services. They want to increase sales. They want to cultivate long-term relationships with their best customers. And they want to do it in...
[caption id="attachment_27159" align="alignleft" width="300"] PB&J Marketing co-owners Karl Bastian and his wife Maria Perez-Bastian look over some of their recent work. (Photo: Todd VanSickle)[/caption] Meat, potholes and penguins have had Traverse City buzzing since PB&J Marketing launched Maxbauer's Meat Market's eye-catching billboard and marketing campaign several...
Is your social media strategy working? How did that customer hear about your product? Is your brand identity projecting the image you really want? These are just a few of the countless questions marketing and design professionals tackle daily in their work for companies and...
