Is your social media strategy working? How did that customer hear about your product? Is your brand identity projecting the image you really want? These are just a few of the countless questions marketing and design professionals tackle daily in their work for companies and...
Local entrepreneur Sebastian Garbsch got the idea for his latest startup business in the least likely of places: an airport bathroom. As Garbsch recalls it, he was catching a connecting flight at O’Hare International Airport in Chicago about six years ago. While washing his hands in...
We live in a branded world. Think about it – every single day we are exposed to thousands of brands. It begins as soon as we wake up and check our phones for emails and messages. The barrage of brands continues as we drive to and...
When Lisa Wehr relocated Oneupweb from Alaska to Traverse City in 2000, there weren’t many companies of its ilk in the area. Founded in 1996, the search marketing company had started out as a subsidiary of Alaska Web Art, a website design firm also owned...
After years of expansion, TentCraft is staking its future on reinvestment. “The past three or four years have been huge growth years. Next year will tick up just slightly," said Matt Bulloch, president and CEO. "It is going to be about reinvestment.” The genesis of the company...
With such a broad span of generations to market to, how do you know your business is reaching everyone? Generational targeting lets us take a look at the specific generations active in today’s market, and how we should be focusing our marketing efforts. Who are the...
What makes a logo stand out? A brand sing? A marketing strategy attract new customers? All good questions that can be answered by a savvy branding pro or design guru. So this month the TCBN did just that – picking the creative brains behind five...
In the 37 years he’s been in Traverse City, graphic designer Tim Nielsen has created countless logos for small- and mid-sized local firms, as well as high-profile national clients. Like a lot of downstate folks who end up in the Grand Traverse area, Nielsen had...
[caption id="attachment_9778" align="alignright" width="300"] Beth Holmes-Bozung, Clover Roy and Ashlea Walter at a recent meeting at Rare Bird BrewPub.[/caption] What started as a sharing of similar observations by two local women is now a 240-member strong Facebook group composed of area marketing professionals – all of...
Each year, business owners invest their hard-earned dollars into marketing strategies that generate new customers and increase revenue. This investment is used toward both digital and traditional marketing plans with the same end goal in mind: to grow the business. It can be difficult to...
