Just What Is Experiential Marketing and How Can I Use It?

So, experiential marketing: what even is it? At its most basic, experiential marketing is when the experience itself serves as the marketing platform. It’s a marketing message you can physically see, hear, touch, taste, or smell. Want examples? We came prepared. It’s free salsa samples driving...

Who’s Coming In 2016? The Year In Group Business

The region continues to attract visitors to the area for business purposes as well as vacationers and new residents. And the reasons are not that different: Natural beauty, a welcoming atmosphere, and space to do what they like, or at least what they need to...

Hotel Indigo Reveals New Staff, Amenities as Opening Nears

Hospitality and water seem to go hand in hand for Bridget Hawks, the general manager of the brand spanking new (and coming soon) Hotel Indigo in downtown Traverse City. Hawks has managed hotels on Virginia's Chesapeake Bay, the Milwaukee waterfront and now West Grand Traverse Bay....

50 Years Of “Car Talk” In Traverse City

For one week every summer for the past 50 years, Traverse City becomes a mini Motor City. Since its creation in 1965, the Center for Automotive Research's (CAR) Management Briefing Seminars have been held exclusively in Traverse City  – some 250 miles north of the automotive...

Who’s Coming This Year?

Northern Michigan continues to build on its reputation as a destination for convention and meeting business, particularly throughout the state. Brad Van Dommelen, who heads Traverse City Tourism (formerly the Convention and Visitors Bureau), said the region’s combination of excellent meeting facilities and its burgeoning...

Getting Down To Business … Out Of The Office

Some projects require a no-frills, all-business meeting to hash through the details and get to work. But what if your company or collaborative wants to plan a different kind of meeting, maybe even a retreat, to awaken the group’s synergy and spark some ingenuity? Or,...

The Gutsy Migration Generation

It's the flipside of what we've come to know as our "summer people" - the autumn exodus of area retirees heading south or west for warmer climes. But this current generation of seasonal travelers seems invigorated with independence and freedom. They dodge tornadoes, they condo-hop,...

Off the Beaten Track

REGION - Step away from the conference room. Put down that same old coffee. There is a solution: Meet somewhere new for a change of pace. Re-energized employees by stepping out of the stale office quarters that you're confined to day in and day...

WANTED: More Community Champions

Sometimes we don't know our own strength.That's particularly true for those of us who belong to professional associations, sporting leagues, hobby clubs and other groups that hold regular meetings and conventions.That's why the Traverse City Convention & Visitors Bureau created an annual "Community Champions" award...