January 31, 2018
Can Ridesharing Thrive in TC, Given the City’s Seasonal Population Swings?
Until recently, vacationers from urban areas still had to smile and dial for a cab when they came to Traverse City. Then last spring, ridesharing service TransportHer launched here to serve women, minors, and seniors. Founded by Larry Russell and his daughter Carly Russell, TransportHer was designed...