Profile steps it up a notch with new shredding machine

TRAVERSE CITY – Despite federal legislation to stop identity theft, over seven million people in 2003 had their identities stolen. Identity thieves are constantly on the lookout for improperly disposed of files containing confidential consumer information.

“The only way to properly dispose of this kind of information is to shred, burn or pulverize it,” says PV Archer, sales manager of Profile, a document management company headquartered in Traverse City.

“We recognize that most businesses do not have private, secure facilities to store confidential information, much less dispose of it properly when the time comes,” says Archer. “That’s where we come in.”

Profile just installed a new automated shredding machine which destroys a box of documents in seconds and leaves them in five-eighths-inch strips. Its predecessor, a perfectly adequate and similar unit, needed to be replaced to conform with new NAID (National Association for Information Destruction) strictures. Throughput of the new unit is approximately 200 percent greater than its predecessor.

Once shredded and compacted to 1,500-2,000 lb. packets, the bales are taken to environmentally-safe disposal sites for recycling.

In addition to identity theft, federal laws, like HIPPA (Health Insurance Portability and Accountability Act of 1996) and FACTA (Fair and Accurate Credit Transactions Act), are also driving national recognition of properly disposing of confidential information.

“This legislation has had a direct growth effect on our business,” Archer noted. “Employers are now liable for protecting consumer and company privacy, including medical records, credit information and corporate trade secrets.”

Federal and state fines, some as high as $2,500 for each violation, may be assessed for improper document disposal, he added.

A few months ago, Profile introduced secure shred cabinets. The compact in-office containers offer confidential collection for documents in a locked cabinet. Following regular collection by Profile staff, the documents are shredded.

Over 100 of these cabinets are in use by area businesses. BN