This Just Invented

TRAVERSE CITY -Local inventor Keith M. Nielson has designed a system to custom organize kitchen drawers so cooks can find utensils in a snap. DrawerDecor, a custom-fit, silicone drawer insert, keeps kitchen utensils such as spatulas, ladles and ice cream scoops from shifting when a drawer is opened.

Not only was the drawer organizer showcased in the kitchens of five award-winning Pathway Homes during the recent Home Builders Association of Grand Traverse Parade of Homes' event, it's found fame beyond local borders, recently nabbing attention in the Daily Grommet (dailygrommet.com, an online shopping site featuring new and noteworthy products) and also will make an appearance in an upcoming fall issue of InStyle Magazine.

Nielson, who designs consumer products of all kinds – he holds the patents or has patents pending on items like the Caution Clip safety device and cooling suits for bullet-proof vests – created DrawerDecor as the first of many lines of home products he plans to sell under his KMN Home brand.

Drawer D├ęcor, he says, was born of necessity: "Our utensil drawer [at home] was always a mess. I looked at drawer organizers on the market and discovered that they only offered room for basic utensils and didn't provide the custom fit I needed for shapes like our Pampered Chef utensils," he says. "Plus, they weren't offered in colors that matched our kitchen or personal style."

Unlike pre-sized thermoformed trays or generic-sized cutlery organizers made of wood, wire or molded plastic, Nielson's design uses a non-slip silicone that sticks to itself, is completely adjustable and easily rinsed clean. Each system includes a basemat that can be cut to fit, plus three different component-part shapes called "divitz," which stick to the basemat in any configuration, keeping utensil handles and necks in place.

DrawerDecor is available online at drawerdecor.com in red, sky blue, purple iris, lime green, and orange. The basemat™ may be purchased alone, and divitz pieces for the system are sold separately in packages of five. Starter kits may also be purchased that include one basemat and fifteen divitz. Locally, DrawerDecor is also on display and available for purchase at Mary's Kitchen Port, 539 West Front Street in Traverse City. BN

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