Town & Country Cedar Homes sweeps national awards
PETOSKEY – Town & Country Cedar Homes snagged top honors for Model of the Year, Innovator of the Year and marketing at the National Association of Home Builders-Business System Councils’ “Showcase Conference” in San Juan, Puerto Rico last November.
Dave Reed, vice president of marketing, was singled out for the Log Home Council’s first Innovator of the Year award, developed specifically to recognize his work. The council is a national organization that accounts for some 85 percent of the log home business in the United States.
Reed spearheaded development of a unique e-commerce presence that includes a creative web site, CD-ROM marketing package, and use of the Internet for everything from sales and marketing, to home design and consumer retail activities.
Town & Country earned “Model of the Year” in the over 2,200 square feet category for “The Preserve,” a concept home that boasts a radial bay dining area and the company’s latest lodge log profile exterior. Architectural Design Group Manager Stephanie Baldwin and designer Michelle Calouette headed the “Preserve” team.
This marks the second consecutive year the company has earned this award, said president Steve Biggs. Last year’s Glenwood series home took top honors.
“It was a rather overwhelming awards banquet,” Biggs said. “In past years we were proud to receive a single award. This year there was a well worn path to the podium. It was certainly a proud day for the people of Town & Country Cedar Homes.”
Specific awards and winners include:
* Best Model-In addition to the Design Group, the team included the following Petoskey area residents: Bob Drost, landscape; Maureen Parker, landscape architect; Jana Phillips, Lori Arnold and Meg Redli, Interiors Inc.; Steve Sweet, Sweet’s Kitchens; and Bruce Bartlett, Bartlett Floor Coverings.
* Best web site – Brauer Productions,TC; JS Interactive, Williamsburg; Voyager (Freeway) and Gaslight Media, Petoskey (www.cedarhomes.com)
* Best Consumer Brochure – G5 Design, Joe Romberger, Maple City
* Best CD-ROM – Brauer Productions, JS Interactive, Sony and G5 Design
* Best Builder-Corporate Brochure – Jason Raddatz, marketing coordinator, Town & Country
* Best Consumer Print Ad – G5 Design
Barbara Martin, executive director of the Log Home Council, noted that the sweep by Town & Country was significant.
“The fact that they won so many of the contest’s categories was remarkable,” she said. “Judges commended the company for being the only entrant whose product was easily identifiable. Its marketing pieces were well coordinated, marked by spectacular artwork, color and layout.”
Town & Country is the world’s largest custom cedar log home builder, employing over 100 individuals in its Petoskey offices and design center, and Boyne Falls mill. BIZNEWS