Video Tours Latest Real Estate Photography Trend

The real estate market in the Grand Traverse area is most definitely on the upswing with several agents reporting more closings in the the first quarter of 2015 than in years past. With residential property sales on the increase, and with a slew of new realtors entering the field, brokers and agents are finding new emphasis on the age-old question, “How can I stand out in the crowd?”

There’s no better vehicle for selling a large ticket item than emotion. A jeweler will have you try on that diamond encrusted necklace, a car sales manager will have you take a test drive, and a golf pro will have you demo a new driver before ever asking for the sale.

Although showing a potential homebuyer a property is the absolute best way to forge an emotional attachment to the home, the romance must first start before a client ever picks up the phone to call you.

Show me a home that people have no passion for stepping inside of and I’ll show you a home that’s impossible to sell or that sells with very little profit.

According to The Digital House Hunt, a joint study from the National Association of Realtors and Google, it is estimated 90 percent of homebuyers use the internet as one of their primary research sources. Before even beginning to talk to a real estate agent, most potential buyers do their homework online ahead of time.

But how do agents stand out and capture that elusive emotional attachment online? The means here have been relatively limited as well, with most photos typically not being much larger than an over-sized thumbnail and with other technologies – such as the 360-degree spin – on the decline, according to Photography For Real Estate.net. Virtual tours, which use still photos that pan and zoom in and out across the screen set to upbeat music are effective, but don’t quite capture that emotional pull.

That “pull” is coming from the fastest growing trend in real estate marketing today – video tours. A video tour is shot using high definition digital video, during which the camera operator walks through a house going from room to room with the video camera mounted on an apparatus (usually a steadicam) to give it a smooth, non-jarring, feel that you would normally get when walking with the camera. These video clips fade in and out from room to room and include audio.

There are two different yet very effective formats for video tours. The first is the Agent Guided Tour, during which a realtor narrates a home’s  features. The second is the Cinema Tour, a Hollywood-style production set to music and shot using a steadicam, giving the appearance of smooth, almost floating, cinematic camera movement.

A professional video home tour gives potential buyers a true inside look at the property before they see it in person. Using high-definition video and effective staging, the video tours build excitement, engaging the viewers through sight and sound and giving them a sense of what it might actually feel like to live in the home.

On top of that, a video tour not only sells the house but also sells the agent. In a growing and competitive marketplace where good customer service is dead, great customer service is noticed, and exceptional customer service and attention to detail is rewarded, agents can excel by providing their clients with the latest resources to sell their house faster and for the greatest possible profit.

Paul Fialon is the owner of Paul Fialon Photography in Cedar. He recently launched a new division of his company specializing in residential and commercial real estate photography.

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