Bright Ideas: Meet the northern Michigan creatives behind the campaigns

The Grand Traverse region’s tourism economy has diversified over the years, but one thing that will (hopefully) never change is its reputation as the state’s premier location for conferences, events and group gatherings.

The TCBN checked in with some local event venues (this is not meant to be an exhaustive list, as the region is brimming with such facilities) to see what’s new for 2026.

Grand Traverse Resort Katie Leonard, Director of Sales

What opportunities …

The business world is constantly evolving, but one thing will never change: If you’re not connecting with customers, you’re in big trouble.

In an increasingly competitive environment where consumers are crunched for time and pummeled with promotions at every turn, careful and effective marketing is more important than ever. But how do today’s marketers navigate a dizzying array of channels, tactics and technologies? How do they know what’s really working? And how do they do …