It’s January and that means it’s time for the TCBN’s list of happenings in and around Traverse City as we head into the New Year. For the entire list, see the January issue on newsst...
Often people think of innovation in terms of the big inventions that pioneered new industries, like Alexander Graham Bell’s telephone, Thomas Edison’s light bulb and the Wright brothers’ airplan...
January welcomes the reopening of high schools and, while pandemic precautions remain very important, we can applaud the return of in-person instruction. Parents, teachers and administrators recognize...
When it comes to business, Traverse City native Stephen Twomey has several pokers in the fire. But it is his business Kennected that is red-hot these days, which helps other companies streamline their...
You could say Jack Gyr has written the book on cross-marketing. His cleverly packaged, tightly folded t-shirts emblazoned with logos and/or specifically crafted messages look like books … but ar...
This year the TCBN inducts two more Traverse City legends to join its list of local luminaries. Since 2013, the TCBN has paid tribute to the leaders and entrepreneurs who have made lifetime contributi...
After going dark a year ago for lack of funds, the popular Pure Michigan ad campaign got the green light to reboot, with a $15 million blessing from the state. Initial campaigns included a business-fo...
Not every new invention has to be complicated. Based on everyday experience, Boise, Idaho-based urologist Dr. Autumn Bridger identified a simple but persistent problem at her practice: Her patients fo...
As we move forward after a year of many challenges and uncertainties, we can look forward to some positive marketing trends for 2021. Many of the emerging practices will have even greater importance i...
The Secret Life of Groceries: The Dark Miracle of the American Supermarket – By Benjamin Lorr. Published by Avery Press; 336 pages; September 2020 Reviewed by Chris Wendel In a nutshell: The ...
