What to Watch: What will make headlines in 2022
by Craig Manning & Ross Boissoneau It’s January and that means it’s time for the TCBN’s list of happenings in and around Traverse City as we head into the New Year. For the entire list, see ...
READ JANUARY 2022 ISSUE
The War on Small Business: How the Government Used the Pandemic to Crush Small Business
By Carol Roth Reviewed by Chris Wendel Any experienced entrepreneur would agree that running a business is one of the most challenging endeavors a person can take on. The time, risk, and effort needed...
‘Leisure travel still very strong’ : The latest from Cherry Capital Airport’s Executive Director
The TCBN again catches up with Cherry Capital Airport Executive Director Kevin Klein, who updates readers on the rapidly-changing travel market, what’s coming next at northern Michigan’s airport, ...
The Great Recalibration: Employers Confronting the Great Resignation of 2021
Anyone driving around town in recent months would have seen numerous “Now Hiring” posters in windows, “Sign-On Bonus” banners on buildings, or “Interviewing Today” yard signs near the road...
Building the Brand: Our annual look at a sampling of local ad agencies and their work
How much of an organization’s success is fueled by good marketing? Just about all of it. From logos to slogans to websites to social media content, a surprising amount of the public-facing identity ...
Clean Slate: Expunging criminal records helps offenders, society
Breaking the law can have lasting consequences beyond fines and jail time. Someone who has a record may have a difficult time landing or keeping a job, or otherwise becoming a productive member of soc...
Traverse City Business Legends Hall of Fame: Hilty, Boardman join annual list
This year the TCBN inducts two more Traverse City business legends to join the list that’s been celebrated for nine years now: entrepreneurs who have made lifetime contributions to the economic ...
Digging Deeper: How Woody Smith and Avenue ISR use market research to answer strategic questions
When a business or organization wants to introduce a new product, break into a new market, or assess their reach and impact, who do they call? If they’re in Traverse City, the answer is usually Wood...
Cornering the Market: Hyper-personalized services should form the core of customer relationships
To me, there is nothing more frustrating than opening up the mailbox and receiving multiple duplicate postcard mailers from a single company. Or when they come addressed to me as “Katherine.”...
What to Watch: What will make headlines in 2022
by Craig Manning & Ross Boissoneau It’s January and that means it’s time for the TCBN’s list of happenings in and around Traverse City as we head into the New Year. For the entire list, see ...
