How Secure Is Your Online Activity?

By Jeff Mertz

While the cyber attacks of customers' personal and financial information at large corporations – Target, Home Depot and Kmart – make the headlines, attacks on smaller organizations and individuals are still a very real risk.

The recent celebrity photo hack shows that linked email accounts, and shared …

"Fly From Nearby": More Than A Marketing Slogan

By Kevin C. Klein

Air transportation and the airline industry are constantly in a state of change, with the fluctuations in the past decade even more pronounced. The industry – through consolidation, fleet renewal and capacity discipline – is seeing progress in the search for profitability. What does this mean …

Book Review: Ben & Jerry's, The Inside Scoop

By Chris Wendel

Ben & Jerry’s: The Inside Scoop

How Two Guys Built a Business with a Social Conscience and a Sense of Humor

(Four of Five Stars)

276 pages Softcover $14.95, eBook edition $11.95

Entrepreneurship has become a popular movement in recent years. Perhaps it’s a quest for wealth …

Protecting What’s Yours

By Karen Stein

Home and office security is such a booming industry of late that cable and telephone providers have been entering the market nationally to compete with dedicated security systems. Locally, though locking doors and securing property may still not necessarily be standard practice, residential and business security systems …

"Uniting" For the Better

By Al Parker

Despite a steep decline in donations over the past few years, the mission of the United Way of Northwest Michigan hasn’t changed.

“Our goal is to improve the lives in our five-county region by mobilizing the caring power of communities to advance the common good,” said Executive …

Newsmakers: People On The Move

ACCOLADES & APPOINTMENTS

P-W. Peter Doren has once again been named to the 2014 edition of The Best Lawyers in America in the areas of municipal law and real estate law. He is a member of Sondee, Racine & Doren in Traverse City and has been practicing law here for …

From "Likes" To Tweets: A Guide To Advertising In The Digital Age

By Ross Boissoneau

Advertisers go where the eyeballs are. Today, those eyeballs are on Facebook, Twitter, and the other forms of social media.

Dan Kolley of Knorr Marketing in Traverse City said the ability to target very specific segments of the population makes social media advertising attractive to clients. “Eighty …

City Commissioners: Stop, and Answer the Questions About Homeless Shelter Plan

By Ron Jolly

Nine years ago the Traverse City community came together to raise nearly $5 million to build the Goodwill Inn shelter. Leaders led, volunteers worked, and donors – big and small- gave! As a member of the Capital Campaign committee, I played a tiny role, but had a …

Ad Agency RoundUp

By Lynn Geiger

Brand Tonic

Jennifer Lake, Founder; brand-tonic.com

New accounts in 2014: Goodwill Northern Michigan, Northwestern Michigan College, Northern Michigan Health Network, Warehouse MRKT, True Textiles (Grand Rapids), Kindlinger & Company, Sleeping Bear Surf & Kayak

Project most proud of in the last year: We'll highlight Goodwill Northern Michigan …

Briefly: Big News In A Small Format

MEMBERS CREDIT UNION NOW 4FRONT

Following the merger of Bay Winds Federal Credit Union with Members Credit Union, the new financial institution has announced a new name – 4Front Credit Union.

“Both institutions have long and storied histories in their respective communities,” said Andrew Kempf, CEO/President of Members, based in …

What’s On Nonprofit Wish Lists This Year?

BY LYNN GEIGER

“There’s no harm in wishing,” as the song goes. Once again, for the TCBN’s annual focus on nonprofits, we asked a handful of area nonprofits to share some wishes – to name three things their organizations could really use from the community to further them along in …