January 2018 Issue
Traverse City Business Hall of Fame: Meet the Inductees - Judith Lindenau and Bruce Rogers
The TCBN is excited to induct two new honorees into its sixth annual list of legends, recognizing people who have made lifetime contributions to the economic growth of the Grand Traverse area.
In 2013, we introduced the 10-member charter class. This year, we're inducting the late Judith Lindenau, who was pivotal in the creation of BORIS, the Board of Realtors Information Service, which launched in 1980 as the state’s first computerized multiple listing service (MLS) and revolutionized Michigan's real estate industry; and Bruce Rogers, longtime owner of Bartling's downtown and now owner of Schmidt-Rogers Management. Rogers was a leader in …
Marketing to Grandpa (and Everyone Else)
With such a broad span of generations to market to, how do you know your business is reaching everyone? Generational targeting lets us take a look at the specific generations active in today’s market, and how we should be focusing our marketing efforts.
Who are the baby boomers?Baby boomers were born between 1946 and 1964 and grew up during the American dream, white picket fence era of post-WWII. According to 3Prime, 60.7 percent of …
Making It in Northern Michigan: Moomers Ice Cream
Hot summer days push as many as 2,000 ice cream lovers through Moomers' shop on North Long Lake Road. There are at least two good reasons for that: The award-winning ice cream is the perfect antidote to warmer temps and there are always new flavors to try.
Started as a dairy farm nearly three decades ago by former first grade teacher Nancy Plummer and her husband Bob, the idea of making and selling ice cream …
Demise of the Cube Farm: Hagerty embraces the 'Future of Work'
Hagerty is embracing the future of work one location at a time.
The specialty insurance provider is redesigning parts of its work spaces to be more collaborative, including comfy furniture and areas where small groups can gather.
The spaces getting refreshed include the Silverstone common area (see rendering) at Hagerty's Cass Street headquarters and one floor each at its Union Street, Front Street and Golden, Colorado locations.
After site visits to Steelcase and Haworth, Inc., …
Oneupweb Alums: Where are they now?
When Lisa Wehr relocated Oneupweb from Alaska to Traverse City in 2000, there weren’t many companies of its ilk in the area. Founded in 1996, the search marketing company had started out as a subsidiary of Alaska Web Art, a website design firm also owned by Wehr. When Wehr moved …
Coming to a watercooler near you, Newsmakers for 2018
What people, places and products will make news locally in the new year and how will it affect your business? Following is a sampling of the who, what, and where we'll be talking about – and why.
See the January print edition for the entire What to Watch list, written …
TentCraft Takes Flight: CEO stakes future on American-made; online custom orders
After years of expansion, TentCraft is staking its future on reinvestment.
“The past three or four years have been huge growth years. Next year will tick up just slightly," said Matt Bulloch, president and CEO. "It is going to be about reinvestment.”
The genesis of the company began when Paul …
Making an Impact in 2018 and Beyond
There are all sorts of axioms, proverbs and “old sayings” that underscore a very basic truism – it’s better to be in on the front end of a decision than trying to reverse or work around it once made.
It’s certainly true in business. A day rarely goes by that …
Dollars and Sense: How we Misthink Money and How to Spend Smarter
By Dan Ariely and Jeff Kreisler
Published Nov. 7, 2017, Harper Collins Publishers, 288 Pages
Reviewed by Chris Wendel
Hardcover $28; softcover $16; e-book edition $15
In a nutshell: All buying decisions are emotional decisions. The new book “Dollars and Sense” explains how our buying choices are impacted by a …