February 2019 Issue
TVC Soars: With record passenger traffic, Cherry Capital Airport looks to an even bigger future
More than 500,000 passengers passed through the Cherry Capital Airport in 2018, a record year for an airport that seemingly has few limits on future growth.
“Traverse City has far more access to the rest of the world than it did just three years ago,” said Mike Boyd, president of Boyd Group International, an aviation consulting firm in Evergreen, Colorado. “Cherry Capital flies to seven global connecting hubs. If somebody wants to fly to Traverse City, there’s no reason not to.”
And more people are doing just that. Cherry Capital served 500,416 passengers last year, up five percent from 2017. …
Book Review: "This is Marketing: You Can’t Be Seen Until You Learn to See"
Reviewed by Chris Wendel
By Seth Godin. Published by Penguin Books, Nov. 13, 2018. 267 pages. Hard Cover - $24
In a Nutshell: Obsessing on website hits, Facebook likes, and Twitter retweets is not the way to market. Effective marketing starts with simply helping people.
Who is it for? Business owners, marketing departments, self-employed, anyone that wants their work to matter.
Author Quote: “It’s easier to make products and services for the customers you seek …
Beyond the Tent: Event business grows substantially in 2018, merges with rental company
Kate Walski and floral manager Rory O’Donnell. Photo by Wren Photography
Kate Walski remembers the moment she decided to become an event professional. “I was working at the Park Place Hotel’s front desk and watched a bride and groom walk in,” she said. "I remember thinking, ‘I want to be a wedding coordinator.’”
That experience during a summer job set the stage for Walski’s subsequent studies, internships and 16-year career. Today, she is the co-owner …
'We are constantly preparing our workforce for growth.' Longtime HR specialist, COO takes us inside at Hagerty
Coco Champagne was with Hagerty when they counted the workforce in dozens, not hundreds or thousands. She has now spent 16 years in human resources, recruiting, managing, paying and developing the company’s staff. Last October she was promoted to chief operating officer, expanding her role beyond HR, though people are still at the center of Champagne’s job.
She talked to the TCBN in mid-January about her position at one of the region’s largest and fastest-growing …
Building on Our Positive Momentum
Among the most important parts of a race is crossing the finish line. Getting there requires preparation, determination and execution. But, despite countless inspiring stories of sportsmanship and selflessness shown during big races, the run is diminished if one doesn’t finish the job.
There are similar parallels in the world …
On Your Mark, Get Set ... Compete! Launch of EDO will help businesses plant, scale and grow
Did you know that cities compete for business?
And did you know that the competition is often fierce? For an example, look no further than the frenzied competition among the nation’s biggest cities to land Amazon’s HQ2.
Or do you just think, “The Traverse City area is a beautiful and …
Governor's Conference on Tourism Lands in TC
Michigan’s premier tourism industry conference lands in Traverse City next month, bringing with it ideas, innovation and the latest travel intelligence.
“Hospitality Reimagined” is this year's theme for the annual Pure Michigan Governor’s Conference on Tourism at Grand Traverse Resort and Spa. Speakers and sessions are planned to illuminate “ow …
What Does Michigan’s Recreational Marijuana Law Mean for Employers?
This past November, Michigan voters decided to pass a proposal allowing for the recreational the use of marijuana for persons 21 years of age or older in private locations where the owner does not forbid it. The law is nuanced, but generally it allows individuals to use and possess up …
Destination TC: Convention and business groups a big focus for TC Tourism
Traverse City is a known major destination for tourists, but what about business groups? In recent years, more meeting planners and associations have been looking at Traverse City for their annual meetings, conferences, trade shows, seminars or events. Local hotels and resorts like the Grand Traverse Resort and Spa, the …
Roll Out the Barrel: How barrel aging is reshaping the craft beverage world
If you’ve been in a brewpub or craft beer bar in the past few years, chances are you’ve seen a least a few barrel-aged beers on the menu.
Barrel aging is a growing niche in the beer world, spurred forth in part by Michigan’s own Founders Brewing Company. Two years …
It Takes Two: Employers, business groups work to welcome 'trailing spouses' to the community
Ryan and Ann Olson longed to return to their native Grand Traverse region from the Lansing area to raise their family. But it didn’t seem feasible any time soon because Ann was in law school full time at Michigan State University.
Nevertheless, Ryan said he always kept his eyes open …