40U40: 40 of the region's best and brightest under 40
September 2025
Following is the TCBN's 19th annual list of the 40 most influential regional leaders under age 40.
This list recognizes individuals in Grand Traverse, Leelanau, Benzie and Kalkaska counties under the age of 40 whose professional and community efforts this past year had the most impact on their community, the region and the economy.
The 2025 class is comprised of 22 women and 18 men; more than half are new to the list. Below they describe their regional economic impact, the person who inspires them the most, their biggest fan, and next big thing.
A panel of six judges reviewed the submissions and chose the 40 influencers out of 100-plus nominations from the community. The panel includes Karin Chung, senior recruiter at Hagerty; Mandy Sentieri, chief financial officer of Traverse Connect; Allison Beers, owner of Events North and past 40Under40 recipient; Luke Haase, publisher of the TCBN, Northern Express and The Ticker; Jillian Manning, executive editor of Northern Express; and Gayle Neu, contributing editor of the TCBN.
First and foremost, judges considered the leadership the nominee shows in his or her job or industry and the economic impact that work has on our region. Judges looked at each nominee’s level of community involvement and actionable forward momentum (i.e., what have they done recently?) Consideration was given to account for relative accomplishments versus relative age.
Many thanks to Hagerty, again this year’s signature sponsor. Watch for 2026 nomination information in the TCBN and The Ticker starting next spring!
Max Anderson, 39
Vice President and Commercial Lender, Honor Bank
Volunteerism/leadership: Village of Kingsley Downtown Development Authority, Brownfield Redevelopment Authority, and Zoning Board of Appeals; Paradise Township Planning Commission; Kingsley Area Schools Board of Education; Rotary Club of Traverse City; The Festival Foundation; East Bay Masonic Lodge #264.
Highlight reel: Earning my MBA in finance and financial management services from Central Michigan University!
Local inspiration: Paul LaPorte. Paul had a successful career in software sales and took a unique road to get there. He is also a gifted painter and artist who works with others in our community to build goodwill and better friendships through his love of the arts. I love his passion for helping others, and I deeply admire his approach to life.
Regional economic impact: I try my best to leave things better than I found them. I have come to realize that I am good at working with organizations to bring clarity of purpose and strategic direction. I enjoy serving on all the boards I do, and feeling like I contribute to the community that gives so much back to me.
Next big thing: We are working feverishly to get several parcels in downtown Kingsley remediated and developed for the people of our beautiful village. I anticipate things coming together over the next few years, and my hope is that we have something truly wonderful when all is said and done.
Biggest fan: “Max Anderson is a dedicated community advocate whose impact extends beyond his impressive banking career. Our collaboration on the executive committee of the Festival Foundation has revealed his unwavering drive and passion for service. Max consistently brings a critical eye and strategic insight to our initiatives, inspiring those around him. His commitment to personal growth and self-awareness makes him a valuable asset, both within the foundation and in our community efforts.” – Kelli Mengebier, Festival Foundation
Jess Ashmore, 37
Vice President and Treasury Management Officer, Honor Bank
Volunteerism/leadership: BrickWays; Kingsley Downtown Development Authority; Kingsley Brownfield Redevelopment Board; Grand Traverse Industries; NMC Extended Education & Training Advisory.
Highlight reel: Being promoted to the role of treasury management officer at Honor Bank. This promotion was not just a career milestone but the realization of a long-term professional goal. I began my journey in banking at the age of 19, working part-time at a local credit union while attending NMC to earn my degree. What started as a way to support myself through school, quickly became a passion and career path.
Local inspiration: Jamie Gallagher, founder and CEO of 4 the Win Partners LLC. I had the pleasure of meeting Jamie through the Traverse Connect mentorship program several years ago. His leadership style, strategic mindset, and genuine investment in the success of others are qualities I deeply admire and strive to emulate.
Regional economic impact: As a local banker specializing in digital banking solutions, I’ve had the privilege of working one-on-one with business owners throughout the area to help streamline their operations and support their growth. By providing tailored treasury management tools and digital services, I help ensure that local businesses have the resources they need to operate efficiently and stay competitive in an increasingly digital economy.
Biggest fan: “When it comes to advocating for local businesses, Jess is a clear champion. She consistently displays genuine enthusiasm for the success of businesses, and in turn, the future success of Traverse City. The success of our business is a direct reflection of Jess's contributions and support. Her true measure of success isn't limited to banking; Jess would thrive in any industry. Fortunately for me, she is our financial advisor and has become a trusted friend.” – Peter Trucco, Wild Card Cycle Works
Jess Ankney, 39
Regional Auto Insurance Product Manager, Canada Product
Volunteerism/leadership: K-Town Events & Entertainment (K-Town Showdown nonprofit), co-founder and secretary/treasurer; Kalkaska Area Hockey Association, fundraising director; Hockey & Horsepower Fundraising Car Show, founder; Munson Foundation; LifePoint Bible Church.
Highlight reel: Hosting the first Kalkaska Area Hockey Association Hockey & Horsepower Car Show. This event raised money to support local youth hockey teams, and was a great success.
Local inspiration: My dad, William Garrock Jr., has inspired me since I was a young girl. He became a father and started his career in electrical at a very young age and worked hard to provide the best he could for his family. Working up from an entry level position, to now owning/running his own electrical company, he has shown that hard work pays off.
Regional economic impact: Since 2018, my father and I have been hosting local automotive drag racing events called K-Town Showdown at the Kalkaska airport. We hold these events with the goal of supporting local racers with a safe and fun environment to race their vehicles, while also financially supporting local nonprofits. The Kalkaska Baby Pantry, 22-2-None, and the Kalkaska Baseball teams are examples of local nonprofits that we have financially supported.
Next big thing: I am excited to be developing K-Town Events & Entertainment scholarships for local high school seniors looking to pursue careers within the automotive industry. Financially supporting the continued education and development of our local youth will allow them to focus on their studies instead of the financial stress that can come with continued education.
Who knew: Creativity is one of my strengths and I love incorporating it into everything that I do, whether it’s designing a logo for a business or nonprofit, painting a sign or prop for LifePoint Bible Church, or creating a mural for my son’s wall.
Christina Barkel, 38
Food Equity Specialist, Groundwork Center for Resilient Communities
Volunteerism/leadership: Big Brothers Big Sisters; Northwest Food Coalition; Northwest Michigan Democratic Socialists of America.
Highlight reel: Expanding Building Resilient Communities, a Groundwork program that increases healthy food access at food pantries, meal sites, farms, markets, farm stands, medical clinics, schools and more, from a regional pilot program to over 50 sites across the entire state of Michigan.
Local inspiration: Everyone at Food Rescue. That includes Taylor Moore, program director; Alex Campbell, Food Rescue manager; all the drivers who pick up and deliver food across the region; and all the volunteers who repack food and contribute in countless other ways to reducing food waste and ensuring food insecure people in the region have access to healthy food.
Regional economic impact: The Farm2Neighbor program, a collaboration between Groundwork, the Northwest Food Coalition, and Food Rescue, has supported over 30 local farms through purchasing their products at fair prices and distributing them to people at area food pantries and meal sites. In 2018, our first year, we distributed roughly 8,000 pounds of fresh local food from seven farms. In 2024, we purchased more than 130,000 pounds of locally grown food – over $334,000 invested in the region's local food economy in one year alone.
Next big thing: I'm eying the Iron Belle Trail for an epic bike adventure next summer or fall. The route is over 2,000 miles from the tip of the Upper Peninsula to Belle Isle in Detroit.
Who knew: I studied abroad in Sweden in college, and came home with an obsession with Swedish candy. Now, a couple times a year, I have to special order some to keep my sweet tooth satisfied.
Bailor Bell, 37
Attorney, The Fierberg National Law Group
Volunteerism/leadership: Third Level Child and Family Services; Free Legal Aid Clinic; More Than Four Foundation.
Highlight reel: I represented a northern Michigan woman who sustained severe, life-altering injuries due to the gross negligence of an authority figure. Ultimately, she and her family – deserving of justice – received a seven-figure recovery.
Local inspiration: Alex Zelinski at Norte Youth Cycling. Whenever there’s a community event or fundraiser for a good cause, you can almost always find Alex at the heart of it, organizing, coordinating, and offering his expertise to ensure its success. We’re lucky to have someone like Alex as a dedicated member of our community.
Regional economic impact: As an advocate for survivors, victims, and their families in cases involving sexual assault, school violence, and serious personal injuries, I know that no amount of financial compensation can ever truly account for the immense suffering they’ve endured. But, I’ve been privileged to help individuals and families secure more than $6.1 million in recoveries over the past year.
Next big thing: I’m looking forward to riding in the Iceman Cometh once again.
Who knew: For multiple generations, children in my family have been given names that start with the letter B. My wife and I continued this custom with our oldest child.
Becca Binder, 37
Executive Director, Northwest Michigan Supportive Housing (NMSH)
Volunteerism/leadership: Northwest Michigan Coalition to End Homelessness, member; Rotary Club of Traverse City, member; Born to Read/Dolly Parton's Imagination Library, volunteer; Child and Family Services, licensed foster parent.
Highlight reel: I have two and can't choose. I was honored to be invited to represent NMSH's positive impact on our community to the House of Representatives’ Michigan Department of Health and Human Services appropriations subcommittee in Lansing. I was also thrilled that the Grand Traverse County Board of Commissioners dedicated funds, for the first-time ever, to NMSH for supportive housing, the proven solution to ending homelessness in our community.
Local inspiration: The clients that NMSH serve have always been at the forefront of my professional career. I am constantly in awe of the resilience and strength that people who have endured so much trauma and societal rejection have. I am inspired by seeing how far someone can come when they receive respect, support, and a safe home.
Regional economic impact: NMSH's services allow for clients to heal and grow to their greatest level of independence. Serving as executive director of NMSH has offered me the immense privilege of witnessing so many of the people we have served return to the workforce, reunite with their families, heal from their trauma, and reintegrate into our community after years of living unhoused.
Next big thing: In the nonprofit world it often feels like day by day is the only way. That said, we have some new members joining our team and some exciting growth happening locally regarding our Initiative to end chronic homelessness in our community, so I look forward to the day we reach functional zero.
Tom Bratton, 39
Northern Michigan Regional Manager, Office of U.S. Senator Elissa Slotkin
Volunteerism/leadership: Military Officers Association of America; Veterans of Foreign Wars; Northern Lakes Community Mental Health Authority; YMCA, University of Michigan Alumni Club Traverse City.
Highlight reel: Being a part of Elissa Slotkin’s successful campaign for U.S. Senate, and participating in the democratic process in that fashion.
Local inspiration: Jay Berger. Jay is the co-founder of Safer Kids Safer Schools, a local task force that was created in 2023 to help address mass shootings, and which presented its findings to the Grand Traverse community in 2024. It was a shining example of regular people doing selfless service, bringing community together from all political backgrounds, in a non-partisan way, to help invest in our future. We need more of that.
Next big thing: Becoming a long-term member of NMC’s International Affairs Forum. They have great conversations with leaders in national security, among many other topics. We are lucky to have this program in our community, and I’d like to help it grow.
Who knew: I once attempted to bike from San Antonio, Texas to Holland, Michigan on my own. I made it to Little Rock, Arkansas before the sun and dehydration wore me down. I think I’ll stick to the TART trails from now on!
Biggest fan: “Tom is an exceptional young man with proven leadership skills, and possesses the measured, reasoned temperament one generally associates with much older individuals. As chairman of Northern Lakes Community Mental Health Authority, I’ve asked Tom to lead several agency initiatives, which he has done tirelessly and unhesitatingly in his role as a board member. I can’t think of a more impressive and committed individual to represent our Region.” – Gregory McMorrow, Northern Lakes Community Mental Health Authority
Andre Bushell, 35
Co-Founder & CEO of Drelo Hospitality (Bushell’s Kitchen & Cocktails, Foundry Craft Grillery, Dreloco Taco)
Volunteerism/leadership: Traverse City League of Entrepreneurial Gentlemen, member; Downtown Traverse City Association, board member; Traverse Connect; Traverse City Area Public Schools.
Highlight reel: Pushing through one of the most challenging periods for my business and coming out stronger. We faced tough obstacles, from cash flow struggles to staffing shortages, but I’m proud that we stayed focused, kept the doors open, and continued to serve our community with heart. Seeing the team grow and our guests keep showing up reminded me why I do what I do.
Local inspiration: No one inspires me more than my fiancé, Kelci, and our kids. They’re my reason for the hustle. Their support, belief in me, and the joy they bring push me to work harder, dream bigger, and never settle. Everything I do is about building a future they can be proud of.
Regional economic impact: In my business, it’s about supporting the young minds who represent the future of this region. With over 100 employees across four locations in northern Michigan, I have the privilege of helping shape our workforce and our future leaders. It’s an honor to lay the foundation, provide structure, and instill integrity as they build their careers.
Next big thing: Right now, I’m focused on strengthening the pillars of our business. The foundation is laid, and now it’s about reinforcing every part, from marketing to operations, administration, and HR. Our goal is to build something that lasts for generations, not just for the short term. This long-term thinking is how we plan to future-proof our business. Once we’ve fully committed to and strengthened these pillars, the next phase will be working toward owning the real estate we occupy.
Who knew: I may have a slight addiction for Reese’s peanut butter cups.
Loghan Call, 36
Chef-Owner, Planted Cuisine
Volunteerism/leadership: Traverse City Men’s Circle Community; Great Lakes Culinary Institution; Office of Possibilities (OOPs).
Highlight reel: I’m incredibly proud and heartened to see how many men are stepping into our men’s circle community that we are building. Witnessing the emotional depth and vulnerability of men gives me tremendous hope for the future. Being able to create a space where men can see that they are not alone, and where they can begin to cultivate deeper emotional awareness, has been the greatest gift of my life so far.
Local inspiration: All of our incredible farmers – including our migrant workers – and local purveyors who are tending to the land. These people not only make my business possible, but are the heartbeat and soul of this incredible agricultural region. Few understand what it takes, and their commitment is what inspires me as a chef.
Regional economic impact: Planted Cuisine’s ethos is built on ensuring that our purchasing power stays in our community; 99% of our purchasing power goes to independent, locally owned businesses.
Who knew: My first career was in media, it started in sports broadcasting covering high school sports in Southern California. I got to see many future pros, including the Tiger’s own current ace, Jack Flaherty.
Biggest fan: “Loghan and I met at an Office of Possibilities meeting in 2023 and I joined the Men’s Circle he founded soon after. It’s become a staple in my life, providing accountability, camaraderie, and growth alongside other men in our community. Loghan’s passion for connection, support, and building community has truly changed my outlook, creating positive ripple effects in many aspects of my life. He is a strong leader and champion for others in Traverse City!” – Josh Hart, Riley’s Candles
Taryn Carew, 37
Advancement Director, The Pathfinder School
Highlight reel: Leading The Pathfinder School through a pivotal year of growth and renewal. We've navigated a leadership transition, secured vital grant funding, and expanded innovative programming, including our one-of-a-kind ‘forest kindergarten.’ It was a year defined by collaboration, resilience, and a deep recommitment to our mission.
Local inspiration: Head of School Jill Vigenski. Her servant leadership and unwavering commitment to student well-being and progressive education has deeply influenced how I lead.
Regional economic impact: The Pathfinder School offers local families a vital independent school option. We provide year-round programming, including a vibrant waterfront summer camp; support working families; employ over 30 local staff and faculty; and create a ripple effect of economic stability across the region.
Next big thing: Harnessing the momentum of a transformative year to build long-term sustainability for Pathfinder. That means growing our enrollment, expanding our reach through strategic marketing, and launching new community partnerships that elevate our impact. I'm especially focused on creating pathways for more families to access our programs, thereby ensuring that a Pathfinder education remains innovative, inclusive, and rooted in the natural beauty of northern Michigan.
Who knew: I live on a small farm in Omena with my husband, our kids, and a growing menagerie of animals. Between running fundraising projects and school programs, you’ll usually find me in the garden with dirt on my hands and a child or chicken underfoot.
Biggest fan: “Taryn Carew has transformed advancement at The Pathfinder School. She led the shift to a holistic model that integrates development, enrollment, marketing, and long-term planning, positioning the school for lasting success. Her approach has elevated not just how we raise funds, but how we tell our story, connect with families, and build long-term sustainability. It has been a true game-changer and a clear reflection of her ability to think systemically while always keeping people at the center.” – Dina Kennedy, board chair, Pathfinder Board of Trustees
Katie Clark, 33
Business Manager, Old Town Playhouse
Volunteerism/leadership: Grand Traverse Democrats; Up North Pride; Equality Michigan.
Highlight reel: Outside of work, serving as campaign manager for my friend, county commission candidate Trenton Lee, last year. At work, onboarding three new major systems in the space of three months, including ticketing/sales, human resources, and accounting.
Local inspiration: I deeply respect the owners and management team at Hexenbelle. Hexenbelle is a business that delivers on fantastic food and drinks on top of intentionally creating space for community and advocacy. Being able to find that balance of business and community is something I really admire.
Regional economic impact: One of my favorite parts of my job at OTP is stewarding the legacy of our community theater as a place of connection. When you sit in the theater and see a live performance, you, other patrons, and the people on stage are sharing a singular ephemeral moment. Whether you loved it or hated it, when that moment is over, you and the stranger sitting next to you have 100% more in common than you did before. Because of that shared experience, suddenly you have something to talk about. Even if it's only to say "I think that was my pediatrician up there tap dancing in tights."
Next big thing: At OTP, we're officially opening our 65th Season this September with Sister Act!
Who knew: After my first year of college, I participated in NMC's underwater archaeology field school, where we mapped a local tug boat wreck as well as an old pier. The fact that I almost got hypothermia from prolonged diving in the early July waters of lake Michigan is secondary. Best summer ever!
Betsy Brick Corbett, 39
Co-owner and Director of Community Development, RE/MAX Bayshore Team Brick Corbett
Volunteerism/leadership: Groundwork Center for Resilient Communities, board member; Boardman Neighborhood Association, secretary; Community Cares Coalition, member; Brickways Paths to Independence, volunteer and advocate.
Highlight reel: Working alongside organizations such as Groundwork and the Community Cares Coalition has been a reflection of my passion for creating sustainable and inclusive communities. Seeing tangible progress in both my business and advocacy work has reaffirmed the importance of striking a balance between professional success and making a lasting difference in the community.
Local inspiration: My father, Bob Brick, has always been a constant source of inspiration. He’s shown me the importance of integrity, hard work, and a deep love for the place we call home. His impact on the community is lasting, and the way he has balanced family, work, and advocacy continues to guide and inspire me every day.
Regional economic impact: As co-founder of Brick & Corbett and co-owner of RE/MAX Bayshore, I’ve worked to grow the local property market, attract new residents and businesses, and create jobs.
Next big thing: All three of my kids will be in school full-time next year. So, I’m focusing on creating even more meaningful experiences for my kids and our family. Whether it’s coaching my kids’ sports teams, planning family trips, or supporting their education and extracurricular activities, my goal is to make sure we continue creating memories together, because time is passing too quickly!
Biggest fan: “Betsy is the real deal. She is brilliant, funny, grounded, and relentless in making things better for the people and places she loves. I get to work and live alongside her every day. Watching her lead, serve, and love her family and this community with such purpose and heart is one of the greatest privileges of my life.” – Tommy Corbett, RE/MAX Bayshore
Troy Daily, 39
Serial Entrepreneur: TC Brew Bus, TC Cycle Pub, Kayak, Bike & Brew, Paddle For Pints, Elevated Homes & Hospitality, Seven Hills/Old Mission Distilling, Adventure Real Estate @ The Mitten Group, Old Mission Holdings
Highlight reel: Getting Kayak, Bike & Brew approved for the 2025 season and being able to operate for our 11th season; growing Elevated Homes & Hospitality to over 100 units; selling the Daily Blend food truck and catering business to my brother, Eric Daily.
Local inspiration: My best friend, Jordan Valdmanis. He runs a 40+ person landscape company called Old Mission Associates, and has been a great person to bounce ideas off of over the years of our respective entrepreneurial journeys.
Regional economic impact: It's crazy to think about the impact my businesses have had over the last 13 years I have lived here. I enjoy what I do creating experiences and memories for both locals and tourists to enjoy our awesome town. Employing almost 100 people across the businesses, both seasonally and throughout the year, feels great as well.
Next big thing: Elevated Homes & Hospitality is opening up a commercial laundry facility on Woodmere in the old Trophy Trolley. We’ll now have a facility to wash our own linens and towels, and will provide services to do for others. Think laundry for spas, gyms, salons and vacation rentals.
Who knew: I met my wife Whitney at MSU in 2008, in the Virgin Islands on a study abroad trip over Christmas Break. She has been my partner ever since and we have owned and operated many businesses over the years. Without her, none of what I do would be possible.
Biggest fan: “Although I may be biased, since we’ve been together for 18 years, what sets Troy apart for me is his optimism and unwavering integrity in everything he does. He leads with empathy and shows up fully – for his coworkers, friends, and family. Whether he’s hard at work or tucking our girls in after a long day, his dedication inspires me.” – Whitney Daily
Ellie Dulude, 28
Marketing Director, Fustini’s; owner, Archie’s Dog Co; content creator and influencer
Volunteerism/leadership: SheEO, Boundless Futures Foundation.
Highlight reel: Building a personal brand through content creation and growing an engaged audience of over 35,000 followers. What started as a creative outlet quickly turned into a powerful platform to connect, inspire, and share my life as a small business owner, wife, dog mom, and marketer in northern Michigan. From partnering with national and local brands to producing storytelling-driven content, I’ve leaned into the world of influencing with authenticity and purpose.
Local inspiration: Sara Harding, director of marketing at Cherry Republic. She leads with both creativity and compassion, bringing bold ideas to life while staying deeply rooted in community values. Beyond her marketing brilliance, Sara also serves on the board of Goodwill, where she continues to advocate for sustainable impact and local connection.
Regional economic impact: Through my work as a content creator, I’ve had the opportunity to spotlight northern Michigan’s small businesses in a fresh, engaging way. Partnering with Up North Live, I’ve created video content that highlights local makers, restaurants, and experiences, bringing visibility to the people and places that make this region so special.
Next big thing: Growing my social media presence to a combined 100,000 followers on TikTok and Instagram by the end of 2025. It’s a bit of a long shot, but it’s also a passion project that fuels my creativity and connects me with people far beyond northern Michigan. Through storytelling, community spotlights, and behind-the-scenes moments as a small business owner, I hope to continue building a platform that’s both inspiring and impactful.
Who knew: I used to be terrified of putting myself on camera. Now, I film and edit videos almost daily for thousands of viewers online. It turns out stepping outside your comfort zone can unlock an entirely new career path – and a lot of unexpected joy!
Shelby Eppich, 27
Centennial Celebration Manager, Interlochen Center for the Arts
Volunteerism/leadership: Openspot Theatre; Firelight Coalition.
Highlight reel: I was recently promoted to lead Interlochen's centennial celebrations. It will be a true honor to help commemorate a century of artistic excellence and global impact. I’ve also been working to expand arts accessibility in the region by bringing OpenSpot Theatre to various community groups. This initiative recently saw a record class size for the Down Syndrome Association of Northern Michigan, and an inaugural class at the Northwest Ed Life Skills Center.
Local inspiration: Camille Colatosti, provost at Interlochen Center for the Arts, who inspires me to diligently pursue my personal and professional ambitions. Her impressive work ethic is apparent in everything she does, especially in her successful initiatives to unite youth arts organizations and establish global partnerships.
Regional economic impact: For Interlochen's centennial celebrations, we’re developing a robust calendar of events designed to draw back a large contingent of alumni, friends, and family. This anticipated influx of visitors over the next few years will significantly impact local businesses, driving demand for accommodations, transportation services, dining establishments, and other cultural attractions in and around Traverse City – and specifically highlighting the amazing arts and culture scene in our region.
Next big thing: Interlochen will officially launch the centennial celebration locally on March 7, 2026. That launch will include a groundbreaking performance with our Arts Academy students, alongside world conductor Cristian Macelaru and renowned cellist Yo-Yo Ma, and featuring a new work commissioned by Wynton Marsalis. The celebration will carry through until May 2029.
Who knew: I started my professional career in 2019 on Broadway, as an intern with Broadway Cares/Equity Fights AIDS.
Marissa Garrock, 35
Director of Development, Grand Traverse Regional Land Conservancy (GTRLC)
Volunteerism/leadership: I serve on two committees at the Grand Traverse Regional Community Foundation and am a member of Housing North’s Fund Development Committee.
Highlight reel: GTRLC had a banner year in 2024 and I’m really proud to be a part of the team that raised $19.5 million in less than six months to save an iconic waterfront property in Elberta, just south of Frankfort. This was an exciting opportunity to protect a beloved property and ensure permanent public access to both Betsie Bay and Lake Michigan. Over 700 families donated to help take that land off the market.
Regional economic impact: Our land protection and stewardship work actively fuels our region’s economy. From farmland preservation efforts that keep land in agriculture, to trails and preserves that draw in tourists and residents alike, we all benefit from conserving our natural resources. Data shows recreational amenities like trails and preserves increase off-season traffic for local hotels, cafés, and shops, helping stabilize employment and business revenue.
Next big thing: There is one particular project that’s been on the Conservancy’s radar for decades because of its high conservation value. We are in the midst of meaningful conversations around protecting the land. If this project comes to fruition, it will be another big lift for fundraising but an even bigger victory for our region. I’m looking forward to the chance to protect this gem.
Biggest fan: “Marissa is one of the most talented fundraising professionals I have had the pleasure of working with. Prepared and fearless when it comes to making a major gift ask, with genuine warmth and passion for our conservation mission, she readily builds trusting relationships and is one of the nation’s best land trust fundraising professionals. With Marissa leading an exceptional fund development team, the sky’s the limit as we continue to preserve our region’s most cherished landscapes.” – Glen Chown, executive director, GTRLC
Jacob Goodman, 28
Attorney, The Fierberg National Law Group
Volunteerism/leadership: Up North Pride, board of directors; American Civil Liberties Union, Northwest Michigan Lawyers Committee; Traverse City Human Rights Commission, member; Traverse City Young Professionals.
Highlight reel: Drafting a response in opposition to a motion to dismiss in a major case. The motions pertained to a local man’s federal civil-rights lawsuit on behalf of his deceased mother, who was murdered after being provided allegedly discriminatory police protection.
Local inspiration: Doug Fierberg, founder of the Fierberg National Law Group. In addition to his vast professional accomplishments, Doug has invested great time and effort into my development as an attorney and an advocate. His passion for justice on behalf of those who have been greatly wronged is remarkable.
Regional economic impact: When I graduated law school and ended my clerkship with a federal judge in August 2024, my classmates and coworkers went to work at large law firms around the country. But I wanted to come home to Michigan and begin my legal career in a city and in an area of law where I could positively impact individuals. In my time in Traverse City, I’ve done exactly that. It is a true honor to be a part of the Fierberg National Law Group, where I advocate both locally and nationwide for individuals and families who have experienced life-changing injuries and loss.
Next big thing: Continuing my journey into running and hopefully running a 10K race.
Who knew: I am known to the Traverse City Roller Derby team as ‘Mr. Fury’! My wife is a member of the team, and her roller derby name is ‘Carolina Fury.’ She picked up roller derby when we moved here, and we’ve both loved becoming involved with the team.
Ashley Halladay-Schmandt, 39
Director, Northwest Michigan Coalition to End Homelessness
Volunteerism/leadership: Housing North, board of directors; Michigan Homeless Policy Council, member; Michigan Balance of State Continuum of Care (MIBOSCOC), programs director; Central Grade School Parent Teacher Organization.
Highlight reel: Helping our community secure year-round emergency shelter while at the same time expanding permanent supportive housing. For the first time ever, both the City of Traverse City and Grand Traverse County committed local funding to each of these critical solutions. This milestone reflects years of community education, collaboration, and persistence – and it represents real progress toward ending homelessness in our region.
Regional economic impact: When people have stable housing, they are better able to work, care for their families, and participate in the local economy. By aligning funding and resources for shelter and supportive housing, our coalition is reducing the social and financial costs of homelessness – everything from emergency room visits to jail stays – and reinvesting that energy into long-term community well-being.
Next big thing: We’re working to develop our region’s first community-driven plan to prevent and end homelessness. Through the Housing and Homelessness Task Force, we’re bringing people together across sectors to align on shared priorities, from prevention and shelter to long-term housing solutions. The plan will be guided by local data and lived expertise, and shaped through conversations happening throughout the summer and fall. We hope to release it by the end of 2025 as a roadmap toward real, lasting change.
Who knew: I once hiked the Kilauea volcano with a 25-pound child on my back – pre-current eruption, obviously.
Biggest fan: “Ashley possesses the perfect combination of brains, compassion, and grit. She believes that we all have the ability to do hard things, the potential to make great progress, and the responsibility to always do more. When faced with challenges, she invariably finds a positive way forward, dusting herself off and jumping right back in. Ashley's resilience and dedication are inspiring, and our community is stronger through her leadership in the homelessness response system.” – Christie Minervini, Task Force Coordinator, NW Michigan Coalition to End Homelessness
Molly Hassler, 34
Chief Executive Officer, Keller Williams Northern Michigan
Volunteerism/leadership: American Foundation for Suicide Prevention; Women's Council of Realtors.
Local inspiration: Lucas Howard [a Grand Rapids-based realtor with Keller Williams] is a living example of what it means to dream big, work hard, and lead with humility. Watching him build an empire from the ground up – alongside his powerhouse wife, Elissa Howard – has been nothing short of inspiring.
Regional economic impact: Being named to 40Under40 is not just a milestone, but a mirror reflecting the purpose-driven work I get to do every single day. I'm not just in the business of real estate; I'm in the business of changing lives, reshaping futures, and strengthening the economic fabric of our region – one agent, one business, and one dream at a time.
Next big thing: My next pursuit is one of the highest honors within Keller Williams Realty International: earning the Black Belt CEO award. This recognition isn’t just about numbers or volume; it’s a symbol of mastery in leadership, leverage, and sustainable growth. It represents building an organization where people thrive, systems flow, and impact multiplies.
Who knew: I’m a Tony Robbins Fire Walker, which means I’ve walked barefoot across burning coals heated to 2,600 degrees.
Biggest fan: “Molly’s dedication and drive are unmatched. She consistently weaves our company culture into everything she does, ensuring it’s not just words on paper but a living, breathing part of our daily work. Through her leadership, positivity, grit, and commitment, she inspires others to embrace our values and strive for excellence in their craft. Molly’s ability to align her actions with Keller Williams mission sets a powerful example and makes her an invaluable member of our team.” – Lucas Howard, Keller Williams
Ryan Hulst, 39
Attorney/Founder, Grand Traverse Elder Law
Volunteerism/leadership: Michigan State Bar Association; Bay Area Senior Advocates; Grand Traverse County Senior Center, volunteer.
Highlight reel: Over the past year, I’ve had the privilege of helping numerous families navigate the overwhelming landscape of elder care – particularly in securing access to Medicaid programs for long-term care services.
Local inspiration: Shelly Kester of Wilson Kester is a compassionate and dedicated advocate for her clients in the realm of family law. I had the privilege of working with her as an attorney, and was continually inspired by her unwavering commitment to client care and her thoughtful, strategic approach to complex legal issues. Her mentorship has been instrumental as I’ve worked to build and grow my own practice.
Regional economic impact: Through my work in Medicaid eligibility, long-term care planning, and estate preservation, I’ve helped families across the region protect millions of dollars in assets. This not only eases emotional and financial burden on caregivers, but also ensures that nursing homes and care providers are compensated for their essential services. By keeping these resources within the community, we support local businesses, sustain jobs, and strengthen the infrastructure that serves our aging population.
Next big thing: I’m committed to growing Grand Traverse Elder Law to meet the evolving needs of our aging population while continuing to give back to the community that supports us. As demand for elder law services increases, I’ve made it a priority to expand our firm’s capacity while also volunteering my time and sharing knowledge with local organizations that serve seniors.
Who knew: I am a graduate of the U.S. Military Academy at West Point, and proudly served over a decade in the U.S. Army. My service took me across the country – from Alaska and Georgia to Michigan and Colorado – and included a year deployed to a small combat outpost near Kandahar, Afghanistan.
Laura Ann Johnson, 39
Executive Director, Friends of Sleeping Bear Dunes
Volunteerism/leadership: MiTri (Triathlon Club of Northern Michigan); Norte Mountain Bike substitute coach; Family Camp Manager at Camps Leelanau & Kohahna
Highlight reel: As the first Executive Director of Friends of Sleeping Bear Dunes, I’ve had the opportunity to lead the organization through a critical period, shifting from a grassroots, volunteer-driven group to a sustainable nonprofit partner to the National Lakeshore. One of my proudest moments was leading the effort to craft our first ever three-year strategic plan. This led to several large competitive grant proposals. I’m proud of the relationships I’ve built with volunteers, donors, and park staff.
Local inspiration: Kerry Kelly, who for years did the job I now hold as a volunteer. His deep knowledge of and love for Sleeping Bear Dunes National Lakeshore is incredibly inspiring. The organization wouldn’t be where it is today without his leadership and commitment.
Regional economic impact: My greatest impact has been working to strengthen Friends of Sleeping Bear Dunes into a sustainable, impactful philanthropic partner. We’re positioning ourselves to hire staff locally, expand our programming, and support the park in new and meaningful ways. We’re creating opportunities that not only enhance the park but also generate positive ripple effects throughout the regional economy supporting jobs, tourism, and community engagement.
Next big thing: In the next few years, my hope is that Friends of Sleeping Bear Dunes will be ready to launch our first major capital campaign and announce a signature project in partnership with Sleeping Bear Dunes National Lakeshore.
Biggest fan: “Laura Ann Johnson embodies authenticity and creativity; her genuine approach to problem-solving inspires those around her to think outside the box and embrace innovative solutions.” – Scott Tucker, superintendent, Sleeping Bear Dunes National Lakeshore
Sam LaSusa, 32
Planning & Special Projects Coordinator, East Bay Charter Township
Volunteerism/leadership: East Bay Charter Township; City of Traverse City Human Rights Commission; Fernwood Neighborhood Association; Michigan Association of Planners & Michigan Certified Natural Shoreline Professionals
Highlight reel: Completing the CEDAM Community Development Fellowship and securing a full-time role in East Bay Charter Township as the Planning & Special Projects Coordinator. I staff the Parks Commission, oversee the Short-Term Rental management program, and assist the Planning Director with various planning initiatives. Appointed to the Traverse City Human Rights Commission, founding member of the Fernwood Neighborhood Association, and secured easement for the Safe Routes to School project, connecting over 2,000 students to five schools with asphalt trails and infrastructure. East Bay Township received a 2025 MEDC Revitalization and Placemaking Grant to build East Bay Corners Civic Plaza. East Bay Corners Farmers Market received a 2025 Building Resilient Communities Grant to start a Power of Produce program educating children 5-13 on healthy eating and gardening. Implementation of the Beach District Marketing Strategy. HereSay storyteller event with UpNorthPride.
Local inspiration: Lauren Tracey of Simply Sourdough. She is a mother and grandmother and does an amazing job balancing business and family. She just took a huge step in growing her family-run business by leasing a commercial kitchen.
Regional economic impact: The Thursday East Bay Corners Farmers Market is also an agribusiness incubator. It is part of the Redevelopment Ready Certification the Township is pursuing. The implementation of the East Bay Beach District Action Plan will be economically transformative for the US-31 Corridor. Better access from the Trail to the businesses along US-31 will help to increase patronage and fuel business development.
Biggest fan: “I am fascinated by Sam’s mind and energy. He has more ideas than anyone I’ve met, and he actually makes things happen. He is interested in equality and accessibility for everyone.” – Janet Kronk, retiree and volunteer
Sean Leask, 39
Fish & Wildlife Biologist, Grand Traverse Band of Ottawa & Chippewa Indians
Volunteerism/leadership: Lake Superior State University project mentor.
Highlight reel: Getting to see the GTB community release the first-year class of sturgeon back into the Boardman-Ottaway River, part of a 20-year reintroduction plan. Having the community be the first ones to welcome the sturgeon home was so important that we kept our fish in the facility longer than normal instead of having the Streamside Rearing Facility personnel stock some of them prior to the celebration date.
Local inspiration: Brett Fessell, the River Restoration Ecologist for GTB. His work along with so many others on the Boardman-Ottaway dam removals made the sturgeon and grayling restoration projects possible. He strives to make the region’s natural resources better and has a wealth of knowledge regarding natural resources, treaty rights, and the local community.
Regional economic impact: Much of what I do consists of long-term projects where the results won’t be seen for a few years or even decades. When the arctic grayling project is successful, it could bring money to the region from people traveling to the area since it will be one of the few places to catch arctic grayling in Michigan.
Next big thing: The expansion of our Sturgeon in the Classroom program into five more schools. The students get to raise a sturgeon throughout the school year while learning about sturgeon biology and its importance to the Anishinaabek, then release it in the spring.
Biggest fan: “Sean has been a driving force in advancing environmental stewardship for Grand Traverse Band of Ottawa and Chippewa Indians. His dedication has been instrumental in restoring native species to the Boardman-Ottaway River and inspiring future generations through programs like Sturgeon in the Classroom.” – Dan Mays, lead inland biologist, Grand Traverse Band of Ottawa & Chippewa Indians
Courtney Lorenz, 34
Founder & Idealist, Cultured Kombucha
Volunteerism/leadership: Big Brothers Big Sisters; Michigan Abolitionist Project.
Highlight reel: Cultured Kombucha Co. was named one of Michigan 50 Companies to Watch. Our team also won Traverse City Tastemaker 2025 this year through Traverse City Tourism.
Local inspiration: Jody Hayden from Grocer's Daughter Chocolate. Her unwavering commitment to quality shows up in every aspect of her business. Her triple bottom line – people, planet, and profit – is rooted in doing what’s best for her team, her community, and her industry, all while building joy and intention into every product.
Regional economic impact: Cultured Kombucha Co. has created jobs, supported Michigan agriculture, and brought healthier beverage options to market, fueling both economic growth and community wellness across the region. Our impact continues to scale as we expand distribution while keeping production rooted in Michigan.
Next big thing: Cultured Kombucha Co. is launching a line of canned beverages and an innovative new-to-market product in functional wellness. Stay tuned. We're also expanding into new states.
Who knew: I backpacked 50-plus miles of the most remote national park in the contiguous United States with a stellar group of fellow entrepreneurs last year on Isle Royale.
Ryan Mater, 27
Chief Executive Officer & Co-Founder, Hybrid Robotics, Inc.
Volunteerism/leadership: Marine Technology Society, member & MATE ROV World Championships Judge; Junior Achievement of Northern Michigan Youth Summit Keynote Speaker.
Highlight reel: What began as a student project at Northwestern Michigan College has grown into a leading force in marine robotics. Since I stepped into the role of CEO, we have expanded our product lines, developed multiple international distribution partners, and strengthened our industry presence.
Local inspiration: Jason Slade is a genuine, caring, and energetic leader who always seems to be one step ahead, yet is ready to support others. Our relationship has grown from student and teacher to colleagues and professional peers. Jason was one of the earliest and most consistent supporters of Hybrid Robotics, even before the company formally existed.
Regional economic impact: Hybrid Robotics is proud to be strengthening the Blue Economy here in Traverse City. We prioritize working with local manufacturers and vendors, keeping our supply chain close to home and supporting other regional businesses. We look for ways to give back to the same local network that supported us in our early days, through collaboration, mentorship, or community involvement.
Next big thing: Whether it's supporting first responders with hands-on tools in the field or automating complex marine tasks with smart systems, we're building solutions that make a real difference. Our upcoming training and demonstration events across Michigan are part of that mission, making sure the people doing critical work have the technology they need to do it safer and more efficiently.
Who knew: Over the past two years, my dad and I built my house from the ground up, testing my patience and endurance. I was running Hybrid Robotics by day, then swapping the laptop for a tool belt each night and weekend. Building something so meaningful alongside my dad is an experience I’ll always be proud of.
Taylor Moore, 34
Director, Food Rescue
Volunteerism/leadership: Northwest Food Coalition; Big Brothers Big Sisters; Leelanau Conservancy; Michigan Local Food Council Network; Food Rescue Alliance; Healthy Eating Research Program; Northwest Michigan Democratic Socialists of America; National Right to Food; MSU Extension; Local Education & Action Partnerships; Cleveland Township Planning Commission
Highlight reel: In 10 years, we have more than doubled the amount of healthy food available at food pantries. We are close to ensuring that 100 percent of pantries always have produce available, up from 13 percent in 2015. Over the last four years, there has been a 70 percent increase in food pantry and meal site use in our region.
Local inspiration: As Director of Housing Development at Goodwill Northern Michigan, Nora Dunlop’s determination to create housing has transformed lives, perhaps even saved lives. Nora has shown me how to move between the practical and aspirational.
Regional economic impact: Food Rescue provides $3.4 million worth of food every year to approximately 16,000 people in the region. In Grand Traverse County, there is an estimated $9,017,000 annual food budget shortfall. It is estimated that food insecurity creates an additional $53 billion in U.S. healthcare costs annually.
Next big thing: First, a national project to help eliminate stigma, discrimination, and racism within the food banking system. Second, the Northwest Food Coalition’s effort to interview food pantry and meal site users to improve supports in our region. Third, developing a research project to understand youths’ experiences and perspectives on food insecurity.
Biggest fan: “Taylor stays engaged by challenging himself and his colleagues to serve and include more people. As a teacher, I’m especially moved by his upcoming thesis, which will study the impact of food insecurity on the physical and psychological well-being of children.” – Tori Craig, Compass Montessori Junior High
Tyler Palsrok, 36
GM/Minority Owner, Image360
Volunteerism/leadership: Traverse Connect ambassador; Big Brothers Big Sisters volunteer Big; Northwest Michigan Arts and Culture Network Board of Directors; North Ed Career Tech Graphic Arts Advisory Committee.
Highlight reel: Joining the ownership group at Image360 was an important personal milestone. I would also highlight The Alluvion Marquee as a project I’m extremely proud of, specifically the work our director of operations Rachael Peterson did as the lead designer of the project.
Local inspiration: Troy Deshano. I find his work as the Executive Director of the NWMI Arts & Culture Network to be both encouraging and inspiring for the future of arts and culture in the region.
Regional economic impact: As we look to utilize our Phantom Membership Unit Plan to expand the ownership team at Image360, I’m hopeful we can inspire other businesses of all varieties to explore employee co-op style succession plans.
Next big thing: I am looking forward to additional members of our team joining the company ownership group over time.
Biggest fan: “Tyler leads his team with care and a clear-eyed balance of inspiration and high expectation, thoughtfully advancing custom design in our region by introducing cutting-edge technologies and championing fresh, enthusiastic voices.” – Chad Lindsey, executive director, City Opera House
Madison Partak, 26
Recruitment Manager, Cherry Republic
Volunteerism/leadership: Traverse Area Human Resources Association, vice president of Membership; Michigan Career Educator and Employer Alliance, Northern Michigan Representative; Friends of Sleeping Bear Dunes Volunteer
Highlight reel: Serving as the co-chair for the annual MCEEA Conference in June. It was rewarding to host an event that helped to facilitate meaningful conversations regarding talent attraction and retention, with 170 professionals from various industries.
Local inspiration: Rob Hanel's leadership is genuine, authentic, and people-centered. His passion for community building, mentorship, and developing other professionals is felt anytime you interact with him. He radiates everything that our northern Michigan culture embodies and leads with such joy.
Regional economic impact: Through Cherry Republic, MCEEA and TAHRA, I've had the opportunity to advocate for new ways of looking at talent development, work with students and support discussions around how to better partner with others in the community to facilitate career exploration and advancement.
Next big thing: I am looking forward to getting more involved with Sleeping Bear Dunes this year. I feel passionate about the work they are doing, and I am excited to support their efforts through volunteering.
Biggest fan: “Madison is an exceptionally bright young professional. She is moving forward with purpose. One of the kindest and most considerate people I know, she should not be underestimated. Her warmth hides a fierce competitive spirit! The human capital landscape is changing rapidly, presenting future leaders like Madison with unique challenges never seen before, and I believe she is taking all the right steps to position herself as a strategic thought leader, fully prepared to tackle these challenges head-on.” – Rob Hanel, director of people and space, TentCraft
Danielle Pasinski, 39
Chief Executive Officer, Team Bob’s
Volunteerism/leadership: Through Team Bob’s, we support The Father Fred Foundation, hosting the Frostbite Food Drive and the Coat Drive. In addition to several other community partnerships, including Charlie Golf One, we lead our own internal initiative, "Code 9," rooted in 2 Corinthians 9:6–8: “Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver.”
Highlight reel: We’ve experienced 20 percent growth in 2025, expanding our fleet with 10 new vehicles and taking on larger-scale projects. Much of that success has been made possible by the strategic restructuring we’ve done over the past year. Standout moments include receiving the BBB Torch Award for Ethics and being named a Red Hot Best Winner.
Local inspiration: Charlie and Kelly King, owners of Team Bob’s Heating, Cooling, Plumbing. They lead with deep appreciation for their employees, consistently give back to the community, and operate with honesty and integrity.
Regional economic impact: We’ve grown to over 80 team members this year. We’re not only helping customers every day, we’re also building meaningful careers for local professionals.
Next big thing: This summer, we’re launching new maintenance plans. Care Club brings comprehensive whole-home protection to our customers. We’ve added benefits like free service calls and even a lifetime warranty on repairs.
Biggest fan: “Danielle leads by example, not by dictating. She gets in the trenches. She knows the business and is willing to think outside of the box. The staff want to do well for her and that is because they genuinely know she supports them. She has a unique way of leading but also being a friend. Not many are successful at both, but Danielle makes that look easy.” – Heather Cade, director of business services, Team Bob’s
Kristina Pepelko, 35
Communications Manager, Grand Traverse Regional Community Foundation
Volunteerism/leadership: Elk Rapids Community Cupboard; Let These Animals Live Cat Sanctuary; The Communications Network; Immigration Law & Justice Michigan.
Highlight reel: Managing the Community Foundation's brand and logo refresh and website redesign. Both were major projects with multiple stakeholders requiring top notch project management skills for success.
Local inspiration: My boss, Alison Metiva, the Chief Operating Officer and incoming CEO for the Community Foundation. Alison inspires me because she is incredibly committed to her work, the Foundation's mission, and the local community. She wants to do what's best for everyone even when that can seem impossible. She's been a great and constant source of support for me during my transition to Traverse City after moving from Louisiana.
Regional economic impact: My impact is happening through my involvement in other organizations and my work organization. In both cases, I'm able to support processes that enable people in our region to access opportunities, with the aim of supporting a better quality of life for everyone here.
Next big thing: I am currently a cohort member of the Unexpected Shape Writing Academy run by Esmé Weijun Wang. I am getting support and learning that is helping to inform my first book project, an essay collection focused on pet loss, the grief experience, and moving through life after loss.
Biggest fan: “Kristina is a dedicated, smart, strategic leader who influences and inspires others through her actions. She embodies her values in her work and in her relationships. Kristina adds value in everything she does – our team, our organization, and our community are better for the contributions Kristina brings forward.” – Alison Metiva, COO and incoming CEO, Grand Traverse Regional Community Foundation
Brittney Primeau, 33
Director of Communications, Crystal Mountain
Volunteerism/leadership: Officer on the Great Lakes Winter Trails Council, promoting trails for snowshoeing, cross-country skiing, and fat tire biking. Treasurer for America’s Summer Golf Capital, representing 26 golf courses across eight northern Michigan resort properties. Member of the marketing committee for Michigan Legacy Art Park, helping tell how it serves the community with guided group tours, student field trips, and community art projects.
Highlight reel: My proudest professional moment in the past 12 months is also a personal one – stepping back into my full-time position while navigating everything that comes with being a new mom. My first week back from maternity leave was the week of opening day for ski season. Around the same time of year, I start securing sponsorships for the Michigan PGA Women’s Open. Working internally with our golf team, food and beverage department, and accounting team, as well as externally with the Michigan PGA and all our sponsors, gives me a different perspective of working in marketing for a full-service resort.
Regional economic impact: Shining a light on the beauty of northern Michigan and everything it has to offer, from outdoor recreation in all four seasons to dining and tasting experiences, has a positive impact on our region’s economy. Visitors help support our local communities year-round.
Next big thing: I earned my Crisis Communications Certification via my membership with Public Relations Society of America, bringing me closer to earning my Accreditation in Public Relations. I would also like to play all 26 courses of America’s Summer Golf Capital: Seven down, 19 to go!
Biggest fan: “Brittney is a true professional in our industry. I have the pleasure of working with Brittney on several levels and I’m thrilled she is a board member of the long-time winter recreation marketing co-operative Great Lakes Winter Trails Council. She’s a terrific colleague to work with.” – Susan Wilcox-Olson, Grand Bay Promotions
Kevin Query, 39
Principal broker, Manitou Commercial Real Estate
Volunteerism/leadership: Traverse City Curling Club; Addiction Treatment Services.
Highlight reel: Taking the leap in starting my own commercial real estate brokerage.
Local inspiration: Nick Nissley. I think he's done a tremendous job in taking Northwestern Michigan College into a higher orbit.
Regional economic impact: We have a really special place here. The demand for our area defies a lot of national trends in housing, commercial real estate, college enrollment, and population growth.
My next big thing: Expanding Manitou Commercial Real Estate's professional offerings.
Who knew: I can identify any country in the world with just an outline of the shape.
Merek Roman, 38
Industry Economist, U.S. Energy Information Administration
Volunteerism/leadership: Toastmasters International; BSA Troop 36; Economic Club of Traverse City; Slabtown Neighborhood Association; Grand Traverse County Economic Development Corporation; Networks Northwest; City of Traverse City Human Rights Commission
Highlight reel: Being named Toastmaster President of the year for District 62. Additionally, I guided my Toastmasters Club to Presidential Distinguished status for the first time since 2013, became a published author on EIA.gov with articles on national energy policy, and had my Alaska crude oil production forecasting featured by the U.S. Department of Energy on social media. As Scoutmaster for Troop 36, I had the honor of awarding two scouts their First Class Rank.
Local inspiration: Casey Cowell. His high-level focus on economic development for northern Michigan has been transformative for our region. Boomerang Catapult's purpose statement captures his vision of connecting intellectual capital to economic prosperity, which resonates deeply with my approach to regional development.
Regional economic impact: I bring energy economics expertise to regional planning decisions. After spending nearly a decade working in oil fields across the continental U.S., I was eager to return home to Traverse City and where I could make a real difference.
Next big thing: I'm developing an economic analysis newsletter series for Grand Traverse County that will translate complex federal and state economic data into actionable insights for local leaders and residents.
Biggest fan: “I’ve watched Merek grow as a leader over the years. He has strong roots in our community and Merek continues to give back by serving on regional boards, supporting our neighborhoods, and mentoring youth through scouting.” – Jason Allen, political consultant, former state senator and USDA director
Adam Root, 37
President at Traverse Outdoor, Partner at Boardman Hannah, LLC
Volunteerism/leadership: Traverse City West Boys Basketball Assistant Varsity Basketball Coach; Red Cedar Ventures Investment Committee
Highlight reel: Acquiring and completing our first season as owners of Traverse Outdoor. I’m impressed every day by the skill, pride, and ownership our team demonstrates. In 2024 they delivered record revenue for the business, and we were able to distribute a record profit share pool to our employees.
Local inspiration: Matt Bulloch, TentCraft CEO. A lot of people like to talk about making a difference. Matt isn’t a talker, he’s a doer. He has built an amazing company with an incredible culture. He has invested and taken chances. He has led with humility and humbleness. Most importantly, he has shared his experiences.
Regional economic impact: Our responsibility is to provide in-demand services for our community and opportunities for our employees. During our first year and a half of ownership we have invested considerably in our business and employees and, in turn, our regional economy. We have expanded access to medical benefits, increased total compensation, and expanded training opportunities. We have renovated our facilities and purchased new vehicles, tools, and equipment and modernized our technology.
Next big thing: Keeping local businesses local. Ensuring that businesses successfully transition from one owner to the next, from one generation to the next, is critical for the economic success of the employees, customers, and communities.
Biggest fan: “I’ve known Adam for close to 20 years. Although much has changed in that time, his character and what makes him amazing has not. He is extremely logical, very level-headed and approaches all situations with positive outcomes in mind.” – Joe Brummitt, business partner, Boardman Hannah and Traverse Outdoor
Aly Rudy, 33
Research Compliance Specialist in Obstetrics and Gynecology, Michigan Medicine
Volunteerism/leadership: Sleeping Bear Wildlife Fund; Planned Parenthood of Michigan; Healthy Community Coalition.
Highlight reel: I help ensure that our researchers remain compliant with institutional, state, and federal regulations. I take great pride in contributing daily to groundbreaking research at Michigan Medicine, particularly in the field of obstetrics and gynecology. Over the past year, I’ve supported studies focused on preterm birth, pelvic floor health, women’s healthcare, reproductive health, and pelvic pain – research that has the potential to save lives and advance care on a global scale.
Local inspiration: My husband Remington Rice (a former 40Under40 winner). He is a pillar in the farming community with both familial and professional ties through MSU Extension. He inspires me every day to be more empathetic and patient.
Regional economic impact: As a regional representative on the Planned Parenthood board I play a unique role in advocating for the health of women and all people in our area. By championing access to healthcare and supporting healthy lives, I will help ensure that community members can fully participate in the workforce and contribute meaningfully to the local economy.
Next big thing: In a time when women’s health is under significant pressure and morale across the field is low, I’m committed to persistence and resilience. Through my roles at Michigan Medicine and Planned Parenthood of Michigan, I plan to continue advancing this important work, despite the challenges, and to inspire and support others in the field to do the same. We must stay hopeful.
Who knew: I do lots of fiber crafts. I love sewing and cross stitching. I even cross stitched all my table numbers for my wedding!
Wes Sovis, 36
Manager of Development, 20Fathoms
Volunteerism/leadership: 20Fathoms, responsible for fundraising to support programming for rural entrepreneurs; Norte Youth Cycling’s Adventure Bike Club; Northern Michigan Mountain Bike Association, a nonprofit that creates and maintains top-tier mountain bike trails across the region.
Highlight reel: In the last year, we raised more funds than ever to empower and educate rural entrepreneurs across northwest Lower Michigan. This spring, we were able to raise $10,000 in a matching donation campaign with 4Front Credit Union. These funds will provide gas cards, childcare stipends and entry-level computers to underserved entrepreneurs who want to participate in our bootcamps for entrepreneurs.
Local inspiration: Mike Brown, principal at Burdco. Mike is generous with his time, talent, and energy to many organizations. He’s seemingly at every community event in town and always greets people with a hug and a smile. While extremely successful, he is as down-to-earth as they come. He is a wonderful advocate for our community.
Regional economic impact: Since the latter half of 2024, 20Fathoms has delivered almost a dozen entrepreneurial bootcamps, five pitch competitions, and offered over 100 hours of one-to-one coaching sessions. We’ve also deployed almost $250,000 in Small Business Support Hub direct grants to small businesses from Manistee to Petoskey in partnership with Venture North and others.
Next big thing: To diversify a rural economy takes decades and a host of organizations working together to accomplish our collective goals. 20Fathoms will need to raise the necessary funds to ensure our work continues so that every entrepreneur’s idea has the support and resources needed.
Biggest fan: “Wes is the personification of a leader. He excels at everything he does, from teaching children how to ride bicycles, to raising funds for our community’s important nonprofits, to his life-long devotion to cookies.” – Mark Neithercut, founder and owner, Neithercut Philanthropy Advisors
Jonny Tornga, 38
Outreach Coordinator, TART Trails
Volunteerism/leadership: Traverse City Track Club, TART Trails.
Highlight reel: This past year marked my first time leading several of our core events, including Smart Commute Week and Winter Trails Day. I’ve really enjoyed the opportunity to put my own spin on these beloved community traditions.
Local inspiration: My dad, Stan Tornga, is my greatest inspiration both personally and professionally. I know I can always count on him for wisdom and insight when it comes to life’s big decisions. I also can’t say enough about the incredible volunteers at TART Trails. Their dedication and generosity have shown me the true value of giving back to our community.
Regional economic impact: Non-motorized trails do more than support recreation. The next generation is seeking walkable, bikeable places to live, work, and play. Browse local home listings or job ads, many of which highlight proximity to the trail network as a major selling point.
Next big thing: I’m feeling the pull to get back to my entrepreneurial roots, though I’m not sure exactly what that will look like yet. After taking a year off from racing, I’m itching to get back into ultra running. I’ve got my sights set on a 50-miler or 100K next year!
Who knew: I was a working musician for years and still jump at any chance to play. You can catch me moonlighting as a drummer with my band Protea and with Drew Hale on weekends.
Biggest Fan: “Jonny is the kind of person who makes everything better just by being part of it. His energy is contagious, his creativity shines through in everything from social media to special events, and his deep love for this community is unmistakable. Jonny leads with heart, humor, and humility.” – Kate Lewis, director of communications, TART Trails
Carolyn Ulstad, 35
Transportation Program Manager, Groundwork Center for Resilient Communities
Volunteerism/leadership: Michigan Association of Railroad Passengers
Highlight reel: Getting to officially kick off the North+South Passenger Rail service development study, which is regarded as one of the most significant steps in advancing a new rail service. We expect the study to wrap up toward the end of 2025. It's a big and exciting year for the project.
Local inspiration: Kendall Rose is an inspiring woman. I first met Kendall back during our university days and it's been incredible to see how she has continued to transform herself and her career over the years. Making big life changes takes guts, courage, and faith in one's abilities. Her newest venture, The Aspen House, is filling a critical need in our community around child care in a really creative way.
Regional economic impact: Introducing a new passenger train to Michigan could bring significant economic benefits to station communities and the state as a whole. Rail often attracts new businesses, boosts property values, and makes towns more desirable places to live. It also expands transportation options for older adults, people with disabilities, and those who don’t drive. Beyond the more obvious economic benefits, passenger rail is safer than driving, it can reduce traffic, and it's more fuel efficient.
Next big thing: We have a little one at home, so balancing work and family is at the forefront of our lives. Trying our best to raise a good human.
Who knew: I'm very into gardening and cooking. We keep expanding our vegetable and herb garden and have started a bit of a “food forest” of perennial edible plants. This year we added asparagus, honey berries, and more blueberries and currants.
Brittany VanderBeek, 34
Director of Business Development, AquaAction
Volunteerism/leadership: Traverse Connect; 20Fathoms; Grand Traverse Lighthouse Keeper; Traverse City Track Club; Urban Tech Xchange; Newlab; U of M Alumni Association; Royal Oak and Eastern Market Run Clubs.
Highlight reel: Selected to serve as the facilitator for Traverse City’s first Michigan Veteran Entrepreneur Lab program through Grand Valley State University. Announcing AquaAction’s U.S. headquarters in Michigan at SelectUSA; creating the community’s first active networking events for entrepreneurs and intrapreneurs as part of my business, Illuminate Opportunity.
Local inspiration: Rebecca Teahen, for her dynamic career in philanthropy and financial services, and for her endless support and care for philanthropy professionals like me throughout Northern Michigan.
Regional economic impact: I am honored to have served northern Michigan from multiple perspectives – corporate, nonprofit, entrepreneurship, and higher education. Some highlights including building Hagerty’s Corporate Giving program and ESG strategy, building 20Fathoms’ fundraising program, creating design thinking and customer discovery workshops offered at NMC and 20Fathoms for the first time, co-founding the Office of Possibilities, serving as a Traverse Connect Northern Navigator, and launching my own business focused on growth strategy and innovation.
Next big thing: I’m excited to host AquaAction’s first Michigan Trade Mission this fall, inviting water technology entrepreneurs from throughout Canada and the U.S. who are considering expanding their businesses to Michigan.
Who knew: Every summer I volunteer as a Grand Traverse Lighthouse Keeper.
Rachel Zemanek, 33
Owner, The Folded Leaf
Volunteerism/leadership: Northwest Michigan Peer Network; Up North Pride; Jack & Lyndis Fairytale Foundation.
Highlight reel: Opening The Folded Leaf on April 26.
Local inspiration: Matt McKinley, for all he does for the community, especially for the kids. His unwavering positive attitude, helpful guidance, quick wit, and genuine care for others make him a pillar of the community and significant inspiration in my life.
Regional economic impact: Creating a safe space to expand minds, open hearts and arms, and cultivating a conscious culture of caring in Leelanau County has had a profound impact on me and the region. When people ask where I opened my bookshop and I tell them it’s in Cedar, they often respond with, "Where's Cedar?" What I have witnessed this year has been nothing short of a miracle. The community's support, encouragement, and love – not only for me and the store but also for the community organizations we support through fundraisers – has been truly inspirational.
Next big thing: I would like to establish a reading program for at-risk and underserved youth in our area. Participants can either partner with a student from another school or district or mentor a younger student. Together, they will select a book that is meaningful or exciting to them to read. The goal of the program is to enhance literacy and foster relationships throughout northern Michigan.
Biggest fan: “Rachel is incredibly hardworking and incredibly capable. She makes happen what she wants to have happen. I admire that. She’s also kind, sweet and thoughtful.” – Kimberly Robinson, artistic director, The Folded Leaf
