Clinic strikes balance between laser therapy and family care

TRAVERSE CITY – The concept was a thing of beauty even before it was implemented: The combination of doctors and expert nurses in a practice where patients were treated to ample time from the staff and the benefits of the most recent medical technology and procedures.

Dr. Jason Myers, DO, and Dr. Lorah Wright, DO, both formerly from Bay Area Clinic, were the authors of the concept because they wanted to be allowed to practice medicine the way they thought best.

After attending a medical conference, Myers learned a great deal about augmenting income in a medical practice with laser therapy. This would allow the luxury of spending much more time with fewer patients, so Myers and Wright took the necessary courses to make this concept a reality.

During a stint in the Navy, Myers and his family became close friends with Jay and Jennifer Huntington, both registered nurses with master’s degrees in nursing. While stationed together at Branch Medical Clinic, Marine Corps Air Station in Yuma, Ariz., Myers and the Huntingtons often discussed working together in the civilian world. However, when the tour was over, the Myers headed to Traverse City and the Huntingtons to Jacksonville, Fla.

As soon as Myers and Wright made the decision to form Bay Point Family Care and Laser Clinic, Myers called the Huntingtons and asked them to be partners in the venture. Eager to rejoin their friends and to facilitate the success of this clinic, the Huntingtons agreed and moved to Traverse City.

Wright, who’s been in family practice for 13 years in Traverse City, says, “We’re really in a unique niche, we think. Laser therapy can do a lot toward augmenting people’s looks, eliminating fine lines and wrinkles and so much more.”

Jennifer Huntington adds, “The best feature of combining aesthetics with a family practice is that patient crossover in both arenas has been remarkable.”

Bay Point offers a full array of aesthetic services, including top notch cosmeceuticals such as Obagi, SkinCeuticals and Revision Skin Care. Also offered are micronized mineral cosmetics made by Youngblood, microdermabrasion/facials, botox, collagen, and laser treatments.

Wright says, “Even though aesthetic treatments can be more cosmetic than directly health-related, the impact on self esteem is priceless.”

Lasers are effective for numerous applications, such as treatments for birthmarks/port wine stains, age spots, facial/leg veins, Rosacea, scars, psoriasis, stretch marks, warts, facial rejuvenation, and hair removal virtually anywhere on the body.

In fact, Bay Point has been so successful with the use of lasers that Myers, Jay and Jennifer are all nationally certified trainers/lecturers for Candela Corporation, the maker of the lasers used at the clinic. “We travel all year to teach at workshops for prospective laser purchasers, an audience of physicians, nurses, physician assistants, and aestheticians,” Huntington said.

The majority of treatments offered are non-invasive, require no down-time and are relatively pain-free, she added.

“Patients may feel a snap during the procedure or feel afterward like they’ve been out in the sun.”

Last November, Bay Point added yet another high-tech tool: the VISIA Complexion Analysis. Exclusively at Bay Point, it provides a more in-depth assessment of your skin.

“This incredible system lends a more scientific component in determining your skin’s specific needs via a computerized summary of spots, pores, bacteria, wrinkles, evenness, sun damage, and other areas of needed improvement,” Huntington said. “Valuable information obtained from the analysis not only allows us to specifically tailor a skin fitness program for you, but establishes your personal baseline to chart your progress.”

The Bay Point staff also considers itself “pioneers of the most comprehensive acne treatments in northern Michigan.”

“We have everything from medications to aggressive facial peels, as well as state-of-the-art technology lasers and the revolutionary ClearLight System by Lumenis, which destroys the bacteria that causes acne.”

Bay Point has steered away from the sterile medical environment and the staff strives to make the patients comfortable.

To create a spa effect, the office is decked out with candles and calming colors. Myers wife, Tracy, flawlessly headed the decorating effort with professional suggestions from AAI to achieve the look.

“The response and compliments have been amazing,” Huntington said. “Although we plan to expand the practice, we plan to keep the feel of the office small, intimate and personal.”

Bay Point opened a new clinic in Mapleton, on Old Mission Peninsula, Feb. 1, offering family practice services only. Myers and Kirsten Weisse Schmidt, PA, are the main providers there. Schmidt was added to the team last year and complements the staff as a provider in both family practice and aesthetics.

For more information about Bay Point, call (231) 935-0695 or visit the website at www.baypointcare.com.

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