News is always changing…

Welcome to the new Traverse City Business News, formerly the Northwest Michigan Business News!

We've completely redesigned the publication, adding more white space, more photos, and more readable typefaces.We've also launched a series of new regular features, including:

– "Power in Numbers," a monthly feature that polls at least 10 business leaders on a topic of the day

– "Five Questions," a quick interview with a local newsmaker

– "The Great Debate," a face-off between two community leaders on a controversial issue

– "Leads," a collection of data to help you build your business

– "The Office," a humorous look at the workplace, penned by an anonymous columnist

– "Tips from the Top," a business advice column written by a wellknown local business owner (this column will rotate months with "The Office.")

– "Roundtable," a periodic gathering of business leaders where candor and give-and-take are the rules

Of course, all this is in addition to the news you'll read here. Beginning with this issue, we're significantly expanding the amount of news stories we cover for you each month.

We're also adding value for Business News advertisers, now offering a free link on tcbusinessnews.com for any paid advertisers…and making all these improvements without any rate increase for 2006.

Beginning in May, we will tighten our focus to Grand Traverse, Leelanau, Kalkaska, and Benzie Counties. Although we are the Traverse City Business News, it is critical that we serve the entire region.

Most importantly, this is the second-to-last free issue you will receive. In June, we will convert completely to a paid subscription model. For $20 per year, you can continue to enjoy all we have to offer…and have access to our emailed TCBN Alerts. Simply complete the form on page 26 or visit tcbusinessnews.com.

But enough about us…want to hear what the newest community leaders have up their sleeves?

Did you know that more than 50 merchants are just waiting for downtown Traverse City retail storefronts to become available?

Who has the best chance to win the coveted Chamber Small Business of the Year Award?

What do East Bay Township business owners think of the arrival of Hooters? Read on…

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