Sign company moves to make way for growth

TRAVERSE CITY – Thriving in an ever-changing industry, one local business is experiencing a change of its own.

NuArt Signs, a company which designs and manufactures signs for local and national clients, has moved to a new location at 322 E. Welch Ct. off of Continental Dr. near the new entrance to Cherry Capital Airport.

At 8,500 square feet, the new building is nearly three times the size of their old location on Cass Road.

“We’ve been growing out of our old building for a few years,” designer and co-owner Mike Albaugh said. “(The move) has also been about our future plans. We have a lot of room to grow here.”

The company, which currently employs nine, moved May 1.

“It’s still a little bare in here. It’s spring and we’ve been really busy,” co-owner and president Chad Albaugh said.

Chad started the business with his father, Larrey Albaugh, in 1986.

“We rented a little space on South Airport; just a stone’s throw from where we are now,” Chad said. “Back then we did everything by hand. My dad was a sign painter.”

Today the business is owned and operated by Larrey, Chad and his brother, Mike, who moved from California to help with design, along with CEO Carla Trudo. Almost all of the work is done with the help of computers.

“The digital realm has really taken over,” Mike said. “There has been a change from low-tech to high-tech.”

The brothers say the biggest change they’ve seen in the sign industry is the importance of design.

“The average person is much more savvy about design than they used to be,” Mike said. “They are so used to that now.”

NuArt services both local and national clients with a wide range of products, including vehicle lettering, banners, backlit road signs and wayfinding systems. They do regional work for Northwest Bank, Citizens Bank and Real Estate One.

“We’ve been doing a lot of work for Citizens Bank lately; helping with their logo change,” Chad said.

Their national clients include Cellular One and U.S. Airways. In fact, they ship signs all over the world for the airline.

“Soon, we’re going to start doing all of the signage for Cellular One,” Chad said. “We’re doing regional work for them now.”

The company fabricates all of their signs in-house.

They hope to expand their national and global client base, and are continuously accepting new clients.

Visit their site at