What’s News


· Knorr Interactive received a MAX award in the ‘Interactive/Online’ category for their design of the Tri-tronics Web sites. Knorr was the only Web design firm in the area to win such an award. Knorr Interactive also created the secure business-to-consumer site, which earned them the award. Tri-tronics manufactures electronic collars to assist dog owners in their training needs. The owner of Tri-tronics, based in Tucson, vacations in Leelanau County.

Knorr Interactive also won a MAX ’99 Excellence award for the site they designed for Board & Basket, a woodworking firm in Empire that specializes in outdoor wood furniture for the home and cottage.

· Richard Davis, founder and president of Second Chance Body Armor in Central Lake, was honored recently with DuPont Kevlar’s first Power of Performance Award. The tribute was presented to Davis and his company for being the first body armor manufacturer to recognize the need for corrections officers to wear personal protection.

“Second Chance was the primary manufacturer to develop that market some five years ago,” explained Glen Roberts, DuPont Kevlar business development manager. “So we thought it was time to recognize their contribution to what has become an integral part of the growing personal body armor market.”

DuPont manufactures Kevlar, a prime component of many of Second Chance’s vest models. In 1995, the year DuPont introduced the fabric, Second Chance used proprietary construction techniques to build stand-alone, stab-resistant soft body armor that passed rigorous testing standards. Since then, the vest’s popularity with corrections facility personnel has spread worldwide.

· Due to its consistently exceptional service and dedication, Coldwell Banker Schmidt Realtors’ Benzie office has been selected as a Coldwell Banker Premier Office, the highest honor given to a Coldwell office. The company just opened its new office at 6919 Frankfort Highway. It shares space with Corporate Title Advantage’s new location.

Also, Coldwell’s East Front St. office in Traverse City was No. 2 in the state in the first quarter of this year in buyer controlled sales, closed revenue units, gross commission income and listings sold.


· Geofurnace Systems in Grawn has purchased Cherryland Electric’s heating & cooling division.

“We’ve worked with Geofurnace since they started, so this sale is a natural,” said Cherryland Electric general manager Bruce King. “We will recommend them to our customers because geothermal heating is so efficient.”

Geothermal heating is 300 percent efficient, meaning that for every penny you spend on electricity, you get three cents of heating back. “We’re excited about this,” said Rex Ambs of Geofurnace. “We’ve been looking to expand and this was the perfect opportunity.”

Cherryland Electric also has Internet, propane and electric divisions, along with a partnership with NPI wireless phones.


On July 1, Terrapin Computers changed its name to Terrapin Business Computer Services, and made a fundamental change in the way they structure their services.

“Due to the way the computer industry has been mass merchandising its products, we have decided to concentrate solely on services and discontinue the reselling of business computer hardware and software,” said president Tim Gillen. “More and more business managers are purchasing computer hardware themselves. They see prices advertised on TV, in catalogs and the Internet and want to take advantage of these direct marketing alternatives. It’s difficult to compete with that on a local level.”

Terrapin’s services will include researching the market place to help business managers find business computer hardware, along with arranging delivery schedules and negotiating a good price.


So Do It! is a new, Traverse City-based Internet media development company that develops and implements Internet business products, such as: www.1blink.com, a national Meta search engine; www.webbrochures.com, a brochure distribution system for products and services worldwide and www.bid4trips.com, a real-time travel auction focused on products for adventure travel. Read about new staff members in the People section on page 31. For more info, call 932-0222 or e-mail info@sodoit.com.


· St. Louis-based Edward Jones has opened an office at 425 U.S. 31 in Beulah. Investment representative Linda Wood was required to meet more than 2,000 members of the community personally before even opening her office.

“That’s one of the things that impressed me about this firm,” she said. “Jones recognizes that people still like to do business with someone who has taken the time to get to know them and their financial goals.”

For more information on the company, go to www.edwardjones.com.


· Sears stores downstate and in Traverse City have opened a hardware department called “Tools Territory.” They’re adding 72 of the top tool brands to their current assortment, including Stanley, DeWalt, Makita, Delta, Fluke and Estwing. Each Tool Territory averages 10,000 square feet, with areas devoted to carpentry, woodworking, mechanics, general purpose and hardware; www.sears.com/toolterritory.


· Crosstown Communications has entered the Traverse City marketplace with a new advertising medium. The company is offering advertising space on BATA buses that provide public transportation around the Grand Traverse region.

Crosstown currently offers similar services in six other large market areas in Michigan.

Crosstown’s first customers are Northern Michigan Bottling (NMB) and Brown Lumber Co., which has signed a two-year agreement for the mobile billboard.

“It gives us tremendous exposure because BATA buses are on the roads all throughout the region and it’s very professional looking,” said Brown Lumber’s Marketing Director Eileen Cochran.

Crosstown can be reached at 800-711-5660.

· Signs Now of Traverse City has introduced their ONFleet Media System, which “makes it possible for many more companies to participate profitably in the mobile advertising revolution,” said owner Bill Auxier.

The revolutionary system uses Avery Dennison warranted products, including Teflon® graphics protection film from DuPont for their electrostatically printed products.

“It gives us a product offering from two highly recognized suppliers, Avery and DuPont, while providing excellent brand recognition with Teflon graphics protection,” Auxier said; 933-7446.


· Rotary Charities of Traverse City has granted $75,000 and the Zonta Club of Traverse City $5,000 toward renovating the historic Carnegie and Cornwell buildings (former library) on Sixth Street.

The renovated buildings will house the collections and exhibits of the Friends of Con Foster Museum, Grand Traverse Pioneer and Historical Society, Maritime Heritage Alliance (trustees of the schooner Madeline and armed sloop Welcome), and the Railroad Historical Society of Northwest Michigan.

A total of $766,700 is needed to complete the renovation. Anyone interested in volunteering or supporting the Grand Traverse Heritage Center’s Capital Campaign can call 946-6750.

· Oleson Foundation has donated $15,000 to benefit river protection projects on rivers such as the Boardman, Big Manistee and Little Manistee, in areas where Oleson’s Food Markets are located. The grant involved a cooperative proposal by the Conservation Resource Alliance, the Boardman River Restoration and Protection Project and the steering committees on the Big and Little Manistee Rivers.


· Northwestern Michigan College is a testing site for the Microsoft Office User Specialist (MOUS) certification program which validates desktop computer skills using Microsoft Office applications.

MOUS proves computer literacy, measures proficiency, improves productivity, and identifies opportunities for skills enhancement. NMC has versions of the test for both Microsoft Office 97 and 2000. Information about the program is available at www.mous.net. For information about NMC’s testing program, call 922-1120.


· Northern-michigan.com, locally owned by John B. Watkins, recently relocated to 116 Front St., Suite 204 in downtown Traverse City. The Internet and Web site specialists have been servicing clients in 12 northern counties for four years. The site has over 240,000 visitors each month.

Please send information for this section and the Datebook by Aug. 14 for the September issue. E-mail to biznews@traverse.com, attn: Gayle.